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TOP-20 by eCPM in Cams: France #1

Did you know that France is one of the world’s largest consumers of adult content? Our new eCPM ranking confirms this, with France in first place at $78.4.

TOP-20 Countries by eCPM:

1. France — $78.4
2. Slovenia — $73.5
3. Australia — $68.9
4. Switzerland — $62.1
5. Israel — $60.4
6. Finland — $57.3
7. Sweden — $54.8
8. Italy — $51.6
9. Slovakia — $49.2
10. Czech Republic — $47.3
11. Denmark — $45.1
12. Greece — $39.6
13. United Kingdom — $37.4
14. Germany — $35.8
15. United States — $31.2
16. Norway — $27.9
17. Spain — $21.5
18. Argentina — $19.3
19. Belgium — $18.6
20. Poland — $17.2

Insights for affiliates:

• France is one of the most regulated GEOs in Europe. Targeting must focus strictly on the 18+ audience, since other users will not pass KYC.
• Avoid any elements that imitate real social-media UI, as this significantly increases the risk of bans.
• Use the French language along with city-level localization
• Organic search remains one of the highest-quality channels because users actively look for this type of content themselves.

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TOP-20 by eCPM in Adult Games: Netherlands #1

Hello, everyone! In our weekly eCPM digest, this week we focus on the Adult Games vertical, with the Netherlands leading the rankings with a score of $86.1.

TOP-20 Countries by eCPM:

1. Netherlands — $86.1
2. Hungary — $82.3
3. Greece — $67.5
4. Germany — $64.9
5. Austria — $60.3
6. France — $57.9
7. Canada — $53.4
8. Slovakia — $52.8
9. United Kingdom — $46.7
10. Italy — $42.9
11. Switzerland — $41.5
12. Turkey — $38.1
13. Norway — $34.6
14. Romania — $30.2
15. Bulgaria — $29.7
16. United States — $26.5
17. Finland — $24.8
18. Spain — $19.3
19. Sweden — $18.7
20. Czech Republic — $13.5

Insights for affiliates:

• Adult websites generate massive traffic in the Netherlands. Dutch users rank among the top 10 in the EU by average time spent per session on such platforms.
• In the Netherlands and Italy, around 27% of adult traffic comes from female users, making it reasonable to target women as well, with the right creative approach, they deliver stable monetization and comparable payouts.
• Even a simple Netherlands flag on the CTA button (“Play in NL”) can significantly boost CTR.

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TOP-20 by eCPM in Casual Dating: Sweden #1

The holidays are approaching, the New Year spirit is slowly coming, and we are here with an updated eCPM rating. This week, the focus is on Sweden and the casual dating vertical with $67.3.

TOP-20 Countries by eCPM:

1. Sweden — $67.3
2. Switzerland — $61.4
3. Australia — $58.8
4. Netherlands — $57.3
5. Norway — $52.6
6. United Kingdom — $46.7
7. Germany — $44.2
8. Austria — $42.6
9. United States — $39.4
10. Canada — $36.2
11. Finland — $34.1
12. Turkey — $33.7
13. Poland — $29.3
14. Italy — $26.5
15. Indonesia — $24.9
16. France — $22.6
17. Mexico — $20.8
18. Spain — $19.9
19. Brazil — $18.3
20. Ukraine — $17.5

Insights for affiliates:

• Life hack: if you are “inspired” by the visuals of well-known Swedish brands, trust in your creative work will be higher.
• The adult audience in Sweden is quite wealthy.
• As always, it is important to remember about localization – Swedish comes first.

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TOP-20 by eCPM in Adult Dating: Denmark #1

Hello everyone! We are back from the New Year holidays and continuing our weekly eCPM rankings. This week, the focus is on the Adult Dating vertical, with Denmark taking first place with $69.3.

TOP-20 Countries by eCPM:

1. Denmark — $69.3
2. New Zealand — $62.5
3. Austria — $59.7
4. Australia — $57.2
5. Kazakhstan — $54.5
6. Croatia — $53.7
7. Germany — $48.3
8. Canada — $46.9
9. United States — $45.5
10. Sweden — $44.7
11. Switzerland — $38.2
12. Belgium — $35.4
13. Greece — $32.8
14. United Kingdom — $31.9
15. France — $28.3
16. Uzbekistan — $26.6
17. Israel — $25.4
18. Czech Republic — $23.7
19. Norway — $21.4
20. Spain — $19.2

Insights for affiliates:

• Proximity-based geotargeting is crucial for this GEO; it is better to focus on Copenhagen, Aarhus, Odense, and Aalborg.
• The 30+ segment is a “gold mine” for affiliates. People in this age group are often financially stable and are looking for either serious relationships or short-term connections.
• Using local memes, irony regarding the complexity of the Danish language, or jokes about the weather (“Winter is long, find someone to keep you warm”) builds loyalty and trust.
• Localization: While Danes speak excellent English, ads in the Danish language convert significantly better.

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TOP-20 by eCPM in Cams: Czech Republic #1

Happy Friday everyone! In our weekly eCPM TOP, the Cams vertical takes the lead this week, with the Czech Republic ranking #1 at an eCPM of $75.8.

TOP-20 Countries by eCPM:

1. Czech Republic — $75.8
2. Estonia — $73.6
3. Slovakia — $71.2
4. Israel — $69.8
5. Belarus — $64.3
6. Norway — $61.2
7. Italy — $59.7
8. Sweden — $58.4
9. France — $53.6
10. Ireland — $47.1
11. Switzerland — $45.9
12. Croatia — $42.8
13. United Kingdom — $36.1
14. Germany — $35.7
15. Finland — $29.4
16. United States — $26.8
17. Spain — $23.1
18. Poland — $19.5
19. Netherlands — $17.4
20. Austria — $16.8

Insights for affiliates:

• Creatives in the Czech language deliver a noticeably higher CR than English versions, even among younger audiences.
• Czech users respond not only to “hot” content, but also to clear value propositions and bonuses.
• A high level of tolerance toward sexuality, gender diversity, and alternative relationship models directly increases acceptance of webcam platforms as a “normal” form of online entertainment in the Czech Republic.