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TOP-20 by eCPM in Adult Dating: Australia Takes the Lead

The last Friday of September means it’s time for our weekly eCPM digest. This week, Australia tops the ranking with $67.9.

TOP-20 countries by eCPM (Adult Dating):

1. Australia — $67.9
2. New Zealand — $58.5
3. Denmark — $54.2
4. Slovenia — $53.6
5. Belgium — $49.8
6. United Kingdom — $48.3
7. Switzerland — $46.9
8. Canada — $44.7
9. USA — $44.2
10. Israel — $42.8
11. Finland — $39.5
12. Norway — $36.4
13. Germany — $33.5
14. Austria — $31.1
15. Croatia — $28.3
16. Luxembourg — $25.7
17. Sweden — $23.2
18. Netherlands — $21.9
19. Ireland — $20.4
20. Kazakhstan — $19.6

Insights for affiliates:

- Spring in Australia runs from September to November, and dating activity spikes during this period. It’s the perfect time to boost up your campaigns.
- Australia’s time zone is 6–8 hours ahead of Europe, so keep this in mind when scheduling campaign launches.
- New Zealand ranks second. If Australia isn’t the right fit for your targeting, New Zealand can be a strong alternative.

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TOP-20 by eCPM in iGaming: Italy #1​
Hello everyone! We’ve got a fresh eCPM update in iGaming. Italy takes the lead this time, ranking #1 with an impressive $186.5. This result once again proves the high level of competition on the local market and the attractiveness of this GEO for affiliates.

TOP-20 countries by eCPM (iGaming):​

1. Italy — $186.5
2. Azerbaijan — $180.1
3. Switzerland — $126.5
4. Australia — $119.5
5. Egypt — $87.8
6. United Kingdom — $61.1
7. Netherlands — $55.8
8. Spain — $49.4
9. GCC — $38.8
10. Turkey — $37.8
11. Canada — $34.4
12. Germany — $33.7
13. USA — $32.6
14. Poland — $30.8
15. Russia — $27.7
16. France — $25.1
17. Brazil — $22.2
18. Austria — $22.0
19. Sweden — $21.1
20. Belgium — $19.8

Insights for affiliates:

• Focus on SEO content. With virtually all forms of gambling promotion banned, the main strategy for affiliates is to create high-quality content sites.
• Language localization is very important: landing pages, pre-landing pages, and advertisements must be translated into Italian, and understanding the cultural context is a big plus. For example, the number 17 is considered unlucky in Italy (like 13 in other countries) and should not be used in creative content.
• There are alternative advertising formats, such as Facebook groups and communities. Content is published there in the form of advice, analytics, and discussions. Affiliates carefully embed links to their websites (SEO landing pages, casino reviews) or affiliate offers. This does not look like direct advertising, but it does drive traffic.

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TOP-20 by eCPM in Dating: Canada #5 | Facebook

In this week’s eCPM ranking, the Dating vertical stands out with a focus on Facebook traffic. Here’s a quick tip for analyzing our eCPM TOPs: don’t just pay attention to the leaders. For instance, Canada took 5th place with an eCPM of $74.3 – a great example of an underrated GEO offering both high eCPM and stable conversions.

TOP-20 countries by eCPM (Dating, Facebook Only):

1. Australia — $92.4
2. Switzerland — $85.9
3. New Zealand — $81.8
4. Norway — $76.1
   
5. Canada — $74.3
   
6. Denmark — $73.9
7. Austria — $70.2
8. United States — $65.7
9. Germany — $62.5
10. Belgium — $62.4
11. Sweden — $59.7
12. United Kingdom — $45.0
13. Ireland — $44.5
14. Czech Republic — $44.4
15. Netherlands — $36.1
16. Greece — $28.7
17. Finland — $26.4
18. Spain — $23.2
19. Poland — $21.6
20. Italy — $20.3

Insights on Dating in Canada

- Reels and Stories deliver the best conversion rates. Vertical videos outperform static banners and carousels in both CTR and engagement.
- French-speaking audience. Canada has two official languages: French and English – so it’s important to reflect this in your creatives. When the language and visuals match the user’s language, Facebook increases the Relevance Score, which helps lower CPM and improve CPA.

TOP-20 by eCPM in Сams: USA #1
 

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TOP-20 by eCPM in Сams: USA #1

Today is Friday, which means it’s time for the latest eCPM ratings. In first place is the Cams/Webcam vertical: the US is confidently leading with a result of $79.1. Despite laws and restrictions, interest in live adult content is not declining, but only growing.

TOP-20 countries by eCPM (Cams):

1. United States — $79.1
2. Czech Republic — $68.3
3. Switzerland — $67.4
4. Germany — $63.9
5. Israel — $58.1
6. Slovakia — $56.2
7. Australia — $49.6
8. Belarus — $47.1
9. Belgium — $42.3
10. France — $39.6
11. United Kingdom — $35.7
12. Greece — $32.8
13. Turkey — $29.6
14. Italy — $27.5
15. Poland — $23.1
16. Sweden — $19.4
17. Russia — $17.6
18. Ireland — $14.9
19. Canada — $12.7
20. Portugal — $11.4

Insights for affiliates:

• Age Verification: Certain states (Utah, Texas, Louisiana, etc.) require ID to access content, and any verification reduces conversion rates, so keep that in mind.
• Benefit triggers: In the US, free registration, bonus tokens for newbies, a few free minutes in chat, or discounts on the first private chat work well. Similar C2A can be and should be used in creatives.
• Push traffic has been proven to deliver the best results for the cams vertical. Small native notifications appear as personal messages on the user’s device and attract attention without the banner ads’ aggressiveness.
• It is very important for the US that all content is written in correct English. Any errors or inaccuracies in translation instantly reduce conversion and trust.

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TOP-20 by eCPM in Adult Dating: Denmark #4

This week, Denmark is confidently in the top 5 in eCPM in the Adult Dating vertical, with a result of $46.2. The geo is consistently in the top of Northern Europe and shows high CR when working with high-quality traffic. The audience here is solvent, prefers an honest and relaxed tone of communication, and responds well to native formats and storytelling.

TOP-20 countries by eCPM (Adult Dating):

1. Australia — $63.9
2. New Zealand — $59.1
3. Canada — $47.6
4. Denmark — $46.2
5. Switzerland — $45.3
6. United Kingdom — $41.6
7. United States — $41.3
8. Slovenia — $40.2
9. Austria — $39.9
10. Norway — $39.2
11. Germany — $37.1
12. Belgium — $35.4
13. Sweden — $31.8
14. Croatia — $31.5
15. Ireland — $29.4
16. Indonesia — $28.3
17. Luxembourg — $27.4
18. Finland — $26.6
19. Israel — $25.2
20. Greece — $23.7

Insights for affiliates:

• CR is above average with neutral creatives. Aggressive teasers or “adult” banners do not perform well in Denmark. It is more effective to use calm visuals, light-dating content, and texts about matches based on interests.
• Payability and high AOV. Users from Denmark are more likely to subscribe and purchase paid features. As a result, ROI on offers remains stable even with a high cost per click.

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TOP-20 by eCPM in Adult Games: Italy #1

Trick or treat? Happy Halloween, everyone! Friday is here, and we’re back with our eCPM leaders. This week, Italy takes the top spot with a result of $85.9.

TOP-20 Countries by eCPM (Adult Games):

1. Italy — $85.9
2. Austria — $78.2
3. Sweden — $63.7
4. Slovakia — $62.9
5. Canada — $58.3
6. Russia — $56.4
7. Australia — $54.7
8. Romania — $48.2
9. United States — $43.5
10. Germany — $42.7
11. United Kingdom — $39.6
12. France — $38.4
13. Spain — $35.2
14. Netherlands — $29.1
15. Switzerland — $27.6
16. Croatia — $25.8
17. Greece — $19.1
18. Turkey — $16.5
19. Finland — $14.8
20. Japan — $13.2

Insights for affiliates:

• Italy is on the list of countries where adult advertising is permitted and not overly restricted.
• All text on creatives, pre-lands, and landing pages must be in Italian.
• According to global data from adult websites, peak traffic occurs between approximately 9 p.m. and 1 a.m.
• Demonstrate gameplay in your ads. Instead of a static banner, try a GIF with gameplay.