Originally Posted by Special "Ed" (Post 18980796)

I recommend DHD Media. Their fraud software actually works and won't cost you a fortune.

Originally Posted by TheSquealer (Post 18981536)

How can you not understand how the graphic is confusing and makes little sense?... US/US.. OTHERS/OTHERS?

Not only that.. how many people recognize those types of toggle switches and associate them with turning anything on? People first get confused, then get caught up in "what the hell are those things..." plus there is the added confusion of bent metal causing another moment of pause/user confusion to figure out whats going on with that.

Why is there 2 switches?,... when there only needs to be one? That is also confusing and adds nothing to the message.

Marketing is not the place to be clever. It's to be clear and succinct where people can not only understand the message at a glance, but also decide "i want that" at a glance.

Even weirder... what are you offering? "A robust suite of solutions?" What is that? Why is that different than everyone else who is saying the exact same thing. Why/How are you different in what you're offering? Why is it better? What is it exactly and how do i benefit?

Ok.. nevermind. just add a 3rd switch and call it good.

Originally Posted by SwirlsGirl (Post 18936396)

great job looks nicer and makes better sense :)

Originally Posted by NETbilling (Post 18939069)

Better??

http://idisk.mac.com/netbilling//Pub...cs/us&them.jpg

Thanks, Mitch

Originally Posted by NETbilling (Post 18981682)

90% or more of merchants that have merchant accounts process with us anyway

Originally Posted by NETbilling (Post 18981682)

Anyone in the industry who has been around for a bit knows what we do, and what we offer... the same thing for the past 14 years.

Originally Posted by NETbilling (Post 18981682)

we want to give people something fresh to look at, think about, and get a smile or a good chuckle once in awhile too and this is one of those ads as I am sure you can tell based on the text that reads from the graphic, including the headline.

It is pretty clear in the revamped graphic that up is "turn on" and down is link and a "turn off"...

Originally Posted by lagcam (Post 18981916)

Just hire Damian.

If he gives you all that for free, imagine what you get when you pay him. :thumbsup

Good stuff mate.

Originally Posted by DamianJ (Post 18981803)

Citation?



Ah, right, so your ads don't explain what you do because you don't want to attract new clients. Cool.



It's pretty clear that it isn't clear. Why is the 'turn on' switch branded as 'others'? It should be 'net billing'.

You are comparing yourself with the "others". So, one switch should be you, and be "on" and the other switch should be flaccid and labelled "others".

Otherwise you are labelling the 'on' switch (you) as 'others'. Whereas is should be labelled 'you'.

As everyone is telling you! But fundamentally, there are more problems with the ad.

a) it's not great to try and compare yourself with your competition just by saying your competition are all limp dicked without explaining why they are or what you do that is better. It's just name calling otherwise.

b) it's clearly "inspired" by this famous ad:

http://1.bp.blogspot.com/_qcnI64Xd4Q...r_image001.jpg


Some other ideas:

1) Have a big trawler net full of money, and another net with big holes in with money gushing through it.

2) Children's story book style illustration with "there's a hole in my bucket, dear Cadwell, dear Cadwell"

3) Show how in control a client is with you, vs a competitive IPSP: amazing juggler keeping multiple objects under control vs juggler that has dropped everything, guy in charge of bank of NASA like control terminals vs bloke at home on a crappy old PC, guy in monster truck rolling over loads of cars vs bloke in little crappy car rolling over some matchbox toy cars, etc etc

4) Scales with lots of money on one side, and less money on the other side

5) two apple pies, one with a small slice gone, one with a large slice gone, identical pies. "Some IPSPS take a very large percentage of your profit. We take a very small slice."

etc etc etc

I know it's very popular in the states, but I really think ads that just say "we are great, our competition suck" are bad. It would be better to say WHY you are good and concentrate on your USPS. IMHO!


:)

Originally Posted by DamianJ (Post 18982297)

Thanks.

I don't like to just say "meh. it's a bad concept and you cocked up the execution too."

I like to offer what I would do that I think would be more effective.

And those ideas were off the top of my head in about 2 minutes, so yes, imagine what you get when you pay me!

Thanks!

Damian

Originally Posted by lagcam (Post 18981810)

Whilst the idea of a flacid and erect cock is a good angle and fits well with processing for adult, you guys really messed up the delivery of the point.

But hey. It's a step up from the normal Netbilling "Process for free (only joking)" threads.

Originally Posted by NETbilling (Post 18983527)

Are you an ad designer as well or mostly marketing ideas?

Originally Posted by DamianJ (Post 18983691)

I don't really do design work, I come up with the concepts and strategies for advertising campaigns that get people's attention, gets them to click and gets you leads/sales/joins.

I'd usually work with a client to understand what their aims and goals are, then provide the ideas, ad copy and wireframes for the ads/banners/emails/landers etc. That is then given to the client's designer, or I use my own designer if they prefer, then the ads are made.

Glad you liked the ideas though.

Originally Posted by NETbilling (Post 18934515)