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-   -   How Do You Increase Rebills? (https://gfy.com/showthread.php?t=1095768)

pornguy 01-10-2013 01:07 PM

Quote:

Originally Posted by Webmaster Advertising (Post 19418725)
Why the heck not? That is typically one of the first things I ask from a site owner, if they wont let me see the members area, even for an hour, they don't get promoted, as in my mind, they are hiding 'something'.

I think that is a big reason many in the industry don't actually understand what makes a site rebill, they throw links up to all their sponsor offerings without actually taking a few minutes to check out the members areas on those sites.

Any program with a good members area, for the most part isn't going to mind showing an affiliate what is inside their sites, unless they are stuffed with content from the 80's, upsells, content feeds that make no sense being there and just look like shit overall.

Reason number 1 I don't allow it.

Who are you??

That's right. I don't know you and most others around here don't either really know you so I don't hand out passes.

Do you know how many of the big pirate site owners post here on GFY? Several have been outed already and I'm sure there are many more.

Each person/company can run their business any way that they like but I caution people about handing out passes for any reason.

If you don't like it, you don't promote my sites and we all move on with our day. Its simple really.

I don't mean you Webmaster Advertising just using that as a general term.

:)

Webmaster Advertising 01-10-2013 02:03 PM

Quote:

Originally Posted by pornguy (Post 19418927)
If you don't like it, you don't promote my sites and we all move on with our day. Its simple really.

I don't mean you Webmaster Advertising just using that as a general term.

:)

I agree and honestly, that is exactly what I do, its nothing bad against any specific program, it's business. More people should do that and not worry about how much money they're going to be making.

I know typically (yes there are fluctuations out of my control) what each of the sponsor programs I promote will make me on average, as well as my own sites, each month.

Oh and as Beaner mentioned above, customers DO forget to cancel, for whatever reason, if you can make them forget and not cancel within the first 2 weeks of their membership, then you can be pretty certain they'll rebill at least once, maybe twice more.

If you hit them for a multi-month membership and they don't cancel right away, you've struck retention gold... I have actively rebilling members on a site I built over 2 years ago still rebilling each month, even though they have never been inside the members area after the first week of purchase.

Likewise on mobile sites, if you get someone to join via their cell phone (meaning that is how they check their email) if they don't cancel right away, you have them for at least 3 months, longer potentially.

Working in adult is all a numbers game, you have to have the metrics available to you in order to understand that, I believe that is a problem a lot of affiliates and some site owners have though, they only pay attention to their ratios and not the important stats that actually matter, you can't deposit a ratio.

The Porn Nerd 01-10-2013 03:01 PM

Quote:

Originally Posted by beaner (Post 19416983)
Those are incredible rebills, even though declining. Still good.

You can remove the ccbill price description in member welcome email and add some custom text about all the other stuff offered.

Sorry i missed this one. Awesome advice Beaner!!
But can I do it myself manually or do I need to get our good friends and collegues over at CCBill to do it for me? :)

bean-aid 01-10-2013 03:37 PM

Quote:

Originally Posted by MisterPeabody (Post 19419079)
Sorry i missed this one. Awesome advice Beaner!!
But can I do it myself manually or do I need to get our good friends and collegues over at CCBill to do it for me? :)

You can do it. Go to emails, customize, remove the recurring price description.

No reason to beat the customer over the head numerous times they are getting charged this, and will rebill at that, in however many days. Enough is enough.

They need to know login info. and whatever else YOU want to tell them.

trevesty 01-10-2013 03:40 PM

Quote:

Originally Posted by Grapesoda (Post 19416981)
communicate with your members :2 cents:

Your question has been answered. :thumbsup

Far-L 01-10-2013 04:34 PM

Quote:

Originally Posted by rastan (Post 19418150)
Actually, thats a pretty smart idea.... :thumbsup
Umm.. mind if I `borrow` it?

We have been doing that for over a decade. I can certainly say that it works. :2 cents::thumbsup:winkwink:

andykay 01-10-2013 04:36 PM

Getting anyone to sign up and pay AT ALL for a porn site is an accomplishment these days. Let alone having them rebill.

I quit the biz around the time you joined, 2008/2009. I still read forums and keep up on stuff, but as you said, the 'golden age' is over. The signups died off dramatically in the last half of the first decade of the 2000's.

In my case i went from earning six figures steadily for 8 years straight, to barely making it into 5 figures the final year i ran my sites. And i did have a lot of exclusive content and steady updates. But as others have said, nothing beats free.

Several things came into play in the mid 2000's to account for the dropoffs. More widespread high speed internet meant more people could join sites and download all of their content in a matter of days, then quit.

Torrent sites became more popular, as well as blogs with links to direct downloads of pirated scenes etc.. and more people educated themselves on how to use them and realized they didn't have to pay. So really to get any rebills is a feat in and of itself as that means you had a signup to begin with.. lol

Far-L 01-10-2013 04:40 PM

Quote:

Originally Posted by icymelon (Post 19418708)
in 2012 the avg sale from ccbill sites generated $28 for us. These are all non PPS sites. So the point is some sites are seeing higher avg than 3 months. while that might be the avg some sites have almost 0 rebills. From an affiliates perspective it's tough to say because I have not personally seen the inside members area. I have to believe consistent updates is the key. But also as an affiliate that helps market the site and increases the quality of the tools. So those updates I believe are critical.
I agree with the PPS preference. I much rather push a PPS and let the program worry rebills. It's obvious based on this data that a program paying out $35 PPS is going to make a ton more money in the long run if they have a ton of content. I could go on a rant about the value of a sale to a site but to answer the question I believe new updates and not plug in feeds is the solution. Having feeds is just a waste of money.

Having feeds did increase retention for us but it also increased support headaches so there is certainly a trade-off going on there; however, keeping the members happy is the name of the game so we still have them.

The Porn Nerd 01-10-2013 05:24 PM

Quote:

Originally Posted by Far-L (Post 19419246)
Having feeds did increase retention for us but it also increased support headaches so there is certainly a trade-off going on there; however, keeping the members happy is the name of the game so we still have them.

I saw a dramatic increase when I instituted feeds on the advice of a webmaster here who had done the same and saw the same increase in rebills. These feeds update every dingle day, and have mass libraries of content in all niches. In fact, when I myself login to any of my Members Areas I'm blown away by all the stuff I haven't seen yet - and they're my sites! LOL

So I keep the feeds. They're maybe a couple hundred dollars a week, all total, so it's worth it when we're talking hundreds of Members rebilling.

epitome 01-10-2013 06:10 PM

Quote:

Originally Posted by Webmaster Advertising (Post 19417077)
Can I ask, the content you have in the site, are you literally just 'adding' new content or do you take some of your existing scenes and 'rotate' them through?

We found that rotating content, not just adding new scenes/sets works well, it basically allows you to make the member think they are getting more than they actually are, after all, if your highest rebill length on average is 6 months, why not only have 6 months worth of content in the members area and rotate whatever you have 'extra' through to make it seem like you are adding more?

There is a fine line when it comes to content in members area and updating, if you continually add content to a site that has a 6 month retention rate, you're basically throwing good money away, because you ONLY actually need 6 months worth of updates. If that makes sense?

If you do things right, more people are going to signup and stay if you have 700+ exclusive scenes (like both our Gay Life Network & Blake Mason do now) than if we had say only 48 scenes to last six months (as there are two updates per week). People love digging through a huge archive of videos as much as they look forward to the latest update.

JFK 01-10-2013 06:12 PM

fitty Bigger rebills :Graucho

Webmaster Advertising 01-10-2013 06:54 PM

Quote:

Originally Posted by epitome (Post 19419353)
If you do things right, more people are going to signup and stay if you have 700+ exclusive scenes (like both our Gay Life Network & Blake Mason do now) than if we had say only 48 scenes to last six months (as there are two updates per week). People love digging through a huge archive of videos as much as they look forward to the latest update.

People are going to signup based on what they see in the tour, not the members area.

I never said people wouldn't stay if you keep continually adding to a members area, I said you'd have a much bigger profit margin if you cycled through the content rather than adding new stuff every week, fortnight, month, etc...

For me I run my businesses to make a profit, if i can cut back and not negatively affect how much income I make, I'm going to do it, especially in this economy where companies need to save where they can to remain profitable.

The Porn Nerd 01-10-2013 07:04 PM

We also have "levels" in this business, or at least I have noticed them with my own company and with others I have seen. In other words, there comes a point where you lose as many Members as you gain new ones so you "level off".

This can be differant for everyone (differant levels) but I've definitely seen it. So I think if you have reached a "level" cycling through existing content makes sense. But if you see a steady increase in rebills over time, every month, then not only should you be adding as much content as you can you can now theoretically afford to do so.

Finding that balance is key. I have some sites that no matter how I try to grow it I seem unable to while others grow naturally or organically, amost despite my efforts. LOL

Penny24Seven 01-10-2013 10:02 PM

Quote:

Originally Posted by rastan (Post 19418150)
Actually, thats a pretty smart idea.... :thumbsup
Umm.. mind if I `borrow` it?

Looks like you are the only one to even comment on it. Off the top of my head I think the site is called polldaddy.com and you get so many free polls and it works very well. Lots of options and such.
Nobody would believe me if I posted my rebill numbers back when I was active with the paysite. Everything was about the members. They wrote all the scripts and or ideas for every video & even paid to make it custom for them (using their name or whatever)
Fan signs were big, personal emails & phone calls.
Seems like you have to give them what they cannot get for free today. That should always be the case

Penny24Seven 01-10-2013 10:05 PM

Rastan.... I also had a coming soon page where I would try to post something people would wanna see. If I had a new model her pictures were always on that page and after a few would start emailing or bitching when she was going to be in the members area I would update it with her. That one always worked well

Webmaster Advertising 01-10-2013 10:48 PM

Wasn't there an entire site a few years back someone was trying to get up and running where ALL of the content was 'custom' as in the members specifically ordered custom sets and the guy charged them $1k plus for the privellage on top of the regular membership costs?

2013 01-10-2013 11:53 PM

You dont use rebills just cross sale there ass in the beginning wont have to worry about drops

ShowMe69 01-11-2013 05:00 AM

I think your rebill rate for 2012 is about average for most people. The only sites I've seen with higher have been large niche-concentrated user-submitted sites (fresh content, along with real interaction)

But great thread...!!!

CaptainHowdy 01-11-2013 05:21 AM

Smaller dicks I tell you, Mr. Peabody ...

The Porn Nerd 01-11-2013 11:05 AM

Quote:

Originally Posted by Brian837 (Post 19419624)
Rastan.... I also had a coming soon page where I would try to post something people would wanna see. If I had a new model her pictures were always on that page and after a few would start emailing or bitching when she was going to be in the members area I would update it with her. That one always worked well

Your suggestions are awesome! The Poll idea is great and will get on that. I don't shoot content myself (anymore) so have to work with content providers/producers so asking Members to get involved, in my case, would not really work. I could not deliver on what Members wanted and that would be bad. LOL But interactivity seems to be key.


Quote:

Originally Posted by CaptainHowdy (Post 19419935)
Smaller dicks I tell you, Mr. Peabody ...

Any smaller and I'd be into micro-niches. :D


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