For me, it generally comes down to EPC, though there are exceptions. Data is extremely important in determining your strategy. For example, I can tell you what each program has generated for me at any period over the last 10 years, right down to the $/click. And I will adjust accordingly.

Having the data allows you to do several types of testing, revshare, PPS, no exits, 1 exit, custom landers, default landers, trials, no trials, etc. Similar with traffic sources.

Campaigns and testing are your friends.

In the end, and at the risk of causing another "$/click" thread, it is exactly that. You adjust your campaigns, traffic sources, landing pages, type of link, etc based on maximizing your $/click.

Thus, we use PPS and Revshare, then monitor and adjust as needed to create the desired effect.

ETA, the best result is a mutually beneficial one between affiliate and the site. And that can be either one.

Cams & Dating = Revshare
Paysites = Combination of Revshare & PPS

Banking on the revshare model for paysites is heavily dependent on rebills. If there is any likelihood of going concern issues (late or missing payments are huge red flags), it's PPS for me. I prefer revshare with large and established paysite networks, as there is less risk of the sponsor closing it's doors. I prefer PPS with small sponsors, unless they have amazing content with frequent updates.

These are some factors that I will consider when choosing revshare or PPS. They help me determine the financial stability of a sponsor and how well a member will retain over time.

- Track record of sponsor payments
- Track record & reputation of owner(s)
- Size of sponsor
- Competition within & saturation of niche
- Saturation of sponsor content on tubes
- HD / non-HD content
- Exclusive / non-exclusive content
- Star power / quality of talent pool
- Overall production quality
- # of bonus sites / scenes
- Variety & amount of promo tools
- Conversion ratios

PPS of course is the better choice. In the end, you will get fucked with Revshare. The sponsor will either be sold, change their backend, close up shop, or term you and all your joins will be gone.