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Thanks for starting this thread Shap. |
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Actually, just finding anything where I can see an opening to profitability and scale in mainstream. |
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- I would provide the tools the affiliates want (ie like the feedback you got in this thread). I would visit the sites that you want traffic from and see what the affiliates and programs are doing and try to get in on that. But I wouldn't focus much on getting new affiliates. i would focus on maximizing what you have but not spend much on growing the affiliate base. - Instead of searching out new affiliates I would try to get a few guys (either affiliates or otherwise) to work closely with you. Ie create a partnership where you work together to make more money. I imagine you have limited time for growing your in house traffic. Find a way to get a few guys to work REALLY closely with you beyond an affiliate relationship. Offer them way more than your regular affiliates. I've always said paysites can offer affiliates 100% of the revenue because the type in and brand growth benefits from traffic are huge. So maybe find a few guys and offer them a big piece of the revenue they bring in and work closely with them. - Work on that in house traffic. Get more and more of it. Go after tubes be the tube king. |
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Basically Shap the question with paysite sales (these days) is how to scale. I think the days of creating a single mega-brand like Twistys are over unless you invest a LOT of money on exclusive shoots. And we know how expensive those are, add in piracy, and it's tough to invest 100k+ on shoots and updates. So (for me) the only real solution is this: continue to maximize 'existing traffic' (tubes, TGPs, all the traditional ways) by creating more paysites and affiliate programs. Then, on top of that, creating my own traffic sources (tubes, TGPs, etc). The amount of traffic you can get from tubes today is limited and shrinking. Between the two I think it's possible to 'scale'. But we're talking 1000 paysites vs. a few. LOL |
Too many projects not enough time.
Applying main steam tactics and tools in adult requiring mainstream staffing cost or using staff not familiar with the tactics and or tools. Not being able to cost effectively use mainstream tools (do to them not wanting any one in adult using them or pricing) resulting in needing to build from scratch... All of this causing delays or other issues. |
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Just sift through the ashes of so many programs that offered those sort of payouts to affiliates over the years to see what I mean. Yes, there is an increase in revenue through an increase in brand/type in traffic as long as the affiliates are keeping the branding, and there are increases in things like cams or other upsells/leaks in the site, but it better be enough to cover the cost of those high payouts. And the cost is higher than the 100% payout when you factor in the expense of maintaining those 100% payout affiliates, especially for those that have staff, office, etc. type overhead. I get the strategy of adding sites. You get a site that earns even just $1000 net per month and try to replicate that into 100 sites doing the same and the sky gets a deeper shade of blue. However, I think the user habits and way that people consume porn is different today than the years where that strategy was the way to go. Today I think being a lifestyle brand is the way to go. I also think that there is room to build a recognizable brand like a Twisty's etc, although I think the type of brand and the way the community interacts with the content will be far different. Xhamster is a good example. Also, look at ProAdult/voyeurweb - they pretty much blew off affiliates years ahead of many other programs and they are doing better than ever. |
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Guys who are worried about their focus. I had trouble with this for years as nothing seemed exciting in adault. And I know why. You had to be one step away from illegal to really make money at the moment. Tubes, massive upsales etc. Yes people do ok without all of that but how many? Then a rule change can take away any advantage you have built up at any moment. It was fun but the easy days are over.
So I got into an old school business deal. Why is this better? Because I knew it was going to succeed if I kept my head down and worked at it. Adult no longer offers that opportunity. I know anything can fail. There are no guarantees. In adult I can pretty much guarantee you won't be doing as well or the same deal in a few years. So the frustration level is much higher which leads to burn out. I did very well before in bricks and mortar, then I killed it in adult (my standards) and am now doing very well in the real world. The best part is I am hopeful for better. |
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I still am not sure how a site grows (today) to the level of a Twistys or Brazzers. Maybe Blacked is the only one doing it in recent years. JT was but he sold to Mind Geek (smart move). But yes, it's pretty much net $1000 a month (or year) x however many sites and life is golden. Most people don't want to put that kind of work in tho. But if there's another way to grow a paysite (other than throwing massive amounts of cash at it - and even then....) I'm all in. But organic traffic takes time to build and paid traffic is mostly a waste. So there ya go. LOL Can't someone just make it like it's 2003 again? :D |
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You and I both agree that the tube traffic value is declining so continuing to chase that dollar will only prove more and more futile. If you have (x) number of sites that rely on that traffic then what next? imho, Shap came out with a Penthouse style brand that successfully used online when Penthouse stumbled online, even though arguably Penthouse had a tremendous head start. His genius was to sell at the top too, but could he pull that off again given today's market? Maybe, but only because he is smart and adaptive, not because he tries to do what he did then. JT, same thing, he had a massive advantage to seeing what worked on Youporn and he capitalized by creating content that took advantage of that inside knowledge, and he sold out too at the right time. He also created an identifiable brand. Brazzers, the same, Fabian knew exactly what kind of site would sell because he saw all the NATS stats and Brazzers created content that fit the bill. Still, the user behavior has changed since then so all of them would have to re-think and adapt as well if they came into the market today. They are all very intelligent so I am sure they would figure it out but look at all the programs that died out because they couldn't figure out the flux and got flummoxed trying, crushed by the weight of their hubris... |
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Good luck with the new brand launch! I guess there still is money in porn... :winkwink: |
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I'm out of the monetisation side of the business and the running of the sites. Simply no one better than MG at doing that. But my team and I are in full creative control of the content and editing. We also have a commitment to launch new sites, that's what get my whole team excited. And before you ask, I have not regretted a single second and wake up every day with the same feeling that if the contract was put in front of me again, I'd sign it every single time. |
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At least you still get to do what you like to do, the creative side of things, so that's awesome. :) |
Preselling/converting
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Giving money to a government I do not trust , nor believe in....Taxes are eating me alive! And I do pay a CPA to handle it all.
Just insane what we pay here in the states compared. |
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When you were announcing the development of cloud.xxx you made it sound like it was your way of giving back to the content producers' community, and you were really not going to gain anything out of it personally. Yet when you signed the deal with mindgeek, you simply stated that cloud.xxx no longer made sense for your business and thus it would be shut down?!? |
I returned after a 5 year break...
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Good employees low cost. Regardless of how you feel about that, its hard to have business lines where you could grow them from 5k/m to something real if you had a dedicated FTC but be unable to pay someone to profitably start them.
Payment laws. How is there no lossless international exchange in 2015? |
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I firmly believe in 2015 the best strategy is to acquire/attract the best talent rather than most affordable. One superstar is worth far more than 20 cheap hires. |
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That's why my company produces ebooks a certain way to MAXIMIZE page reads. Gotta stay two steps ahead of Amazon :) Let's put it this way, one client who bought several dozen books makes $900 a month like clockwork JUST OFF ONE of those books. I don't have figures for the other books. This is PASSIVE INCOME. However, there are many PARTS of the Kindle income puzzle and I'd be glad to explain and help you guys walk though these different hurdles so you can have a Kindle income stream. Contact me info AT webmasterlabor DOT com |
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pleasing google and bing :2 cents::2 cents:
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Cannot rank at Google.
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If you need other mainstream business ideas like FLIPPA-based income methods, ask questions about that as well. Knowing how to run an adult biz (either as an affiliate or program operator) gives you all the skills you need to transition to mainstream. You just need to make SOME ADJUSTMENTS. The rules are the same: RETURN ON INVESTMENT (ROI) and RETURN ON EFFORT (ROE) info AT webmasterlabor DOT com |
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Cold calling is a one call close, and if someone says no to your face it's a lot harder to get them the next time?.versus an online or phone no. |
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