Simple really. Good quick teasing trailers get cocks/pussies out and generate signups.

Shitty trailers get your pages closed.

Videos>Pics

Someone said it a long time ago (i don't remember who it was) and as I recall it went something like this...
"Get him to pull his cock out and start stroking. Then tell him to pull out his wallet."

That is it. Plain and simple. It wasn't "Bombard him with endless amounts of content that he'll never in a lifetime watch." It wasn't "Don't use videos." It wasn't "Only use pictures". Plain and simple. Get him to pull it out... Cock First... Then Wallet, and do this with as few clicks as possible.

Once he has joined, show him what he wants to see! All the stuff you claim on the tour. Then, update regularly and consistently.

Again...

"Get him to pull his cock out and start stroking. Then tell him to pull out his wallet."

i never think about that

There is nothing wrong with trials...if made right.

The surfer might see the preview, jerk off and walk away without paying.

If the site has no preview, the jerker has more incentive to pay to join the site.

The join landing page I was using with my lightbox was sized a certain way that wouldn't allow me to add a 3rd join option without spending a couple hours on the new design to fit it in... pain in the butt. Anyway, I'm quite curious to see how the non-recurring option does. I think not having the trials will increase my bottom line.

keep us posted. This is a great experiment

Excellent advice. I was told something similar by someone who has built true wealth over the years. His advice was simple: " Two Clicks & a Join Page "

I kept saying yes .. but ...

He kept repeating : " Two Clicks & a Join Page "


excellent discussion :thumbsup

well, that's what I was saying on my previous post, however, you may notice how your own logic says that pictures>videos .

Again, for all of you who want to re-invent the wheel, it's a proven fact buyers act by impulses. I'm talking about research on millions and millions of people in every social, cultural, ethnic and age group. It's a proven fact that this impact has to be made within 15 seconds. It's a proven fact that internet has reduced that impact span to less than 10 seconds.

By adding any element that distracts the prospective customer, you enter on an "attention plateau" that will make that surfer get close to exit your site than joining.

I made a quick graph to better explain it since sometimes my explanations aren't as clear as I'd wish

http://fdsign.com/marketing/15seconds-rule.gif

the grid is divided in 2.5 seconds zones. with a distraction element (blue line) you won't lose your surfer, in fact he'll probably stay more, but losing the impact and taking that surfer to a plateau: he'll focus the attention on your video, not your site.

It's easy to see that the blue line is way close to the exit point, while the red line is closer to the join page. The difference in lengths is called an "evaluation travel", which represents the mental process of the surfer of going from "impulse buy" to "rational buy".

The graph above applies mainly to high competition products (in this case, niches). However, there's a direct relation between high specialization and attention grabbing. This explains why AmeliaG can have long trailers and yet convert well: because she has a special product and surfers won't have any problem with an "evaluated buy". Furthermore, the more "nichey", the less the impact buy affects the sale.

The above being said, there was a point raised in this thread about retention, and thinking about the variables now I realize there might be some kind of influence between the rational buy and the retention ratio. Since now we're working on marketing performance for 2 really different programs, I'll try to make some research on the subject.

I might post a longer and more informed post on our blog in the next days :thumbsup

No need to do the research. I've made a career out of "rational buys" both as an affiliate and now as a paysite owner. I've never targeted the "impulse buy". I always thought of a person buying something the same way that I do.

I never buy on impulse. I always look at something, think about it, come back look at it again, think about it some more. Basically work myself up until I MUST have it.

That's the way I've always marketed. I've been told by people that I didn't know what I was doing. Yet, I keep doing it very successfully. And the retention is tremendous.

Part of the key to that is to make sure that you are selling something that really IS that damn good. No matter how you market something...if the product actually sucks there won't be any retention.

Anyway, numbers don't lie. And my numbers have always told me that my method of marketing works.

This is the way I do it too. I never buy the first time I see something. In fact, sometimes I'll wait a year... I'll check back weekly... thinking... thinking some more... I think this is how the majority of real consumers are. A lot of webmasters here don't understand that. All they see are ratios, etc.

The marketing I've done has always been with long-term expectations, not short term instant gratification. It's always worked for me, as well.

With that being said, this is just an experiment I'll run for a few days. Just gotta see what will happen. :)

well, good for you and I know you really know your stuff. However, I like to research and have data to work with. Plus, I can't tell my clients "because Robbie said so" :winkwink:. As you said, numbers don't lie.

Anyway Robbie, as I said above the higher the specialization, the higher the attention grabbing, the highest the rational buy ratio. There's one and only one Claudia Marie, as much as I try to think on someone like her to compare I really can't.

Now, think about this scenario: a regular gonzo site, reality tour. I can think of thousands of similar sites, I know every fucking surfer out there knows that this content (or similar) is freely available on tubes, direct download sites, forums and so on. If you let people think about it, the rational thinking will be "why the fuck pay for something that I can get for free anywhere?" . Ka-boom. There you have the usual 1:5000 to 1:20000 conversions

Anyways, back to work, this is a really nice discussion and will check it later :)

:2 cents::winkwink::warning:upsidedow:pimp:thumbsup

I'm doing some new tours for a couple of my sites today thanks to this thread.

I do have to say, I threw up a basic site with nonexclusive content a couple of weeks ago with no video previews and it is about on par with my exclusive sites.

I correct myself: I was told that EB is not a she, but a he. I was told othersie before, lol :1orglaugh

Sorry EB :thumbsup

Here is the biggest problem with trailers: 99.999% of us don't know how to make them.

There is a reason corporations pay huge bucks for TV commercials. There is a reason most movie trailers (Hollywood) kick total ass, even if the movie sucks. Because they were made by people who understand how to make them.

Enter the pornographers. Most don't even know how to properly edit, let alone make a trailer than would really entice someone to join. This is a craft, the same as photography is. You don't make a few cuts, toss some music on it, call it a trailer and wonder if it's working or not. Yet that is what most people do.

We no more make commercials (trailers) as we do make mainstream block buster films. We make porno, and even that is open for discussion.

Having said all that, I believe I said it before in this thread, I make the most money with sites with NO trailers. If you must have them, use one. No more. And make it fucking GOOD, make sure it loads fast and can get the surfer excited. If you can't do that, better to not have one at all.

I might be correcting myself again: now I'm told EB really is a woman.

So I nominate EB as a Klingon until shown otherwise :1orglaugh

Agreed :thumbsup

However, we have been redesigning our websites. The final designs shall have our latest preview only for each site. This means the surfer would still get 6 previews at arsewithclass.

This shall give our returning traffic, something new to look at each week. Hopefully, the minute of preview shall not be enough to spunk off too :winkwink:

you are kidding right. have you seen a hollywood movie trailer? they give away the good bits AND the plot- throw some expensive music on top and have that 1 guy do a voice-over, put some slick graphics on it then BOMBARD movie goers and tele viewers with that.

doesn't apply to the adult online audience at all.

however, the basic point does, a great ADULT trailer on tour works in a lot of situations.

Possibly true. But if you are selling video, then you need trailers. Ever seen a hollywood film sold with still images? Not likely. Trailer editing is done by specialists. In our business, we have to do it all. Something has to give. I like cutting trailers, but I have been in the film business for a very long time and my trailers sell my video sites. No doubt. Different strokes for different folks.

100 previews (and no sales)

Ok the results are in, and my sales were totally shit-tastic for this experiment.

So if you've got a niche website, and you direct all main tour links directly to your join landing page, chances are that sales will pretty much dry up. Apparently surfers want to see what they're buying. Who would have known? :2 cents:

Going to uncensor the trailers now and see what happens with that.

2010 surfers want to see the members area.

This is why tube pay/sites are popular, although I have always done the same on my celebrity sites. When they click the picture, or they get done with 30 second preview, they can be routed to the join page. But they want to see what is on the site, and that they are not going to get ripped off with the usual adult industry promises and bullshit.

:2 cents: