GoFuckYourself.com - Adult Webmaster Forum - "Sign Up" vs. "Join Now" Call-To-Action Button Text?

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- - "Sign Up" vs. "Join Now" Call-To-Action Button Text? (https://gfy.com/showthread.php?t=981097)

Hope some people are reading this..

I nominate this thread for Business thread of the month!

great thread...has anyone used "get access"? we have been using it for a while now, but are planning to go into some A/B testing soon with more phrases. I was thinking it might be fun to test "get access" vs. "instant access"...

Quote:

Originally Posted by SimonSays (Post 17421080)

One thing that should be tested along with the call-to-action phrases is the action taken when the potential customer hits that join page to which the phrase is linked. While it's certainly important to get more customers to your join page, it's not so good if the action that they're taking is to back up to the previous page on the tour or close the window.

Some sponsors use "Next Page..." or "See More..." as links to their join pages on their tour, and this historically means a lot of hits to the join page but low signup ratios. On the other hand, replacing the "Next Page" link with "Join Now" or a similar clear statement will get fewer clicks to the join page but a better ratio of actual signups from those who click that link.

The real key, as mentioned by others, is matching the call-to-action to the look/feel of the tour, the specific product, the content and context of the tour, the offer, the copy platform and the traffic sources.

On pages like galleries, free sites, blog posts, and other pages designed to get people to the first tour page, then offering them "more" of what they're seeing is a good way to move them to the tour. Not saying just use the word "more" as the link, but that telling someone that clicking a link will give them access to more of what they like is good on those kinds of pages.

This is good stuff because getting a click doesnt make you money. Unless you're selling clicks and dont feel the need to care what happens beyond getting the click.

I'd rather have 10 clicks and 5 sales than a 1000 clicks and 5 sales.

BLEHHHHH i dont agree with alot of you. first of all always split test everything.

if the call to action is extremely noticeable or at least leads up to the signup using common phrases should not have a huge effect on the click through rate.

2nd of all it is about how you lead people through your tour, sign up process and content. if you lead people properly and dont try to oversell you can have "click for donkey balls (just kidding signup here)" and it should do fine.

this could be the best biz thread of the year - niice man i like to read these threads

I've seen some good results on personal projects with "Join Us".

Its inclusive and welcoming, but retains the word Join so users don't feel like there's a bait and switch when you ask them to pay.

I prefer "click here for instant access"

Quote:

Originally Posted by PR_Tom (Post 17421518)

Getting 1000 clicks, will give you a better chance of getting 5 sales than 10 clicks.

get instant access :)

Quote:

Originally Posted by BV (Post 17390162)

I've always had good luck (sorry no analytical data) with Instant Access.

To me Join Now and Sign Up insinuates more that there is going to be a cost or charge. Where as to me Instant Access does not.

Along those lines, it would be reasonable to expect better quality sales with lower chargeback and higher rebill ratios, when using Join Now and Sign Up instead of Instant Access.

Back in the day we once put "Dont be a pussy, join now!" And join rate didnt change for that week. Should have tried more variations.

I like this thread. But there are so many variables to be tested. Not only the text, but color of text or button, to open in a separate window or just to go to the next page. Some surfers won't back out but instead may go to their bookmarks. Keeping the original tour up may jog something later when they come back to that window. Also running a clickable sentence in conjunction with the button but not necessarily next to it also works for and should be split tested for performance.

So click here for instant access still the best call to action? What about colors?

Quote:

Originally Posted by cybermike (Post 21341362)

So click here for instant access still the best call to action? What about colors?

Adapt or die

It's the Holidays so it's a green button and the call to action is "Treat Yourself!"

Happy Holidays :)

When I worked at Dating Factory we did a lot of split testing. I remember green CTA buttons worked MUCH better than any other color, and using the text "instant access" got the most clicks.

I'd advise AGAINST using "Click HERE if you like poo" if your intention is to get joins, however if you are looking for potential pals, it works a treat ! :)

may sound stale but >> at the right side gives a sense of motion / urgency, therefore [ LET ME IN! >> ] works better than just [ LET ME IN! ], we tested it and worked.

"Join now" is over used. My call to action is "check out exclusive content". That seems to do the trick.