Post-Covid Conversion Ratios For Paysites
 

Since we are now, more or less, past the whole Covid pandemic thing I thought it would be interesting to check in and re-visit paysite conversions ratios. Especially in the current CC-restricted tube era and rise of Only Fans let's see what you consider to be "the new norm" in terms of conversions.

I realize this depends greatly on niche, traffic sources, etc etc but let's just ask if you have seen a fluctuation in your ratios? This could be for better or worse...

Factor in a coming recession (already here in some places), a shifting demographic, the rise of work-from-home workers and digital nomads, throw in crypto and Wall Street roller coasters, AI generators, social media madness...let's just say things have changed a LOT since 2019 (pre-pandemic). My prediction for the future is that paysites will rise again in importance since they are the only places still producing more than just solo girl content. But we will see...

So how has all this affected your business? In an ever-changing landscape those of us who have managed to stay around for a few years (decades) need to stick together, learn and share and, as they say, adapt or die. The trade shows are coming up so it will be interesting to see if some of these issues are addressed! :thumbsup

Simple calculation, all traffic (Monday) on all paysites divided by the total amount of joins = 1:791

TBH I would not know if this is better or worse than before. Just so many factors changed that a ratio is not saying a whole lot anymore. Different types of sales, different ways of getting them, internal sales, cross sales, free joins etc etc.

For us the last few years have been very good. Best year since I started here in 2013 (time flies).

Blimey, a business thread!

Off with their heads!

Never has been :winkwink:

Thanks for this answer Roald! For me it's around 1:900 but my traffic sources have changed this year. Things seemed to have leveled off after the forced shutdown high of 2020-2021. OF has not affected me much since I no longer deal mostly in solo girl sites.

Ten years for you there?? Wow! More proof paysites are still profitable. :thumbsup

I disagree. Although it is hard to compare ratios since your setup/traffic/funnel would be different from mine it is a metric we webmasters and sales professionals have some control over. In other words, always striving to improve your conversion ratios is a great way of increasing sales.

Also while every paysite operation is unique with its' own traffic sources, resources, content, etc some similarities exist. :)

This is all I meant :)

I make decisions on CPA since I pay for traffic.

Now CPA is a game I wish my feeble mind could understand! I have had hits and misses with buying traffic for paysites over the years but I know in what you do you don't even need content or websites, just a sharp mathematical mind! :)

Depends on how you calculate it and with what numbers. It's just another statistic one could use on it's own traffic sources.

But I hear you.

covid may be over but we'll be paying for it for decades. most of the world is far from recovered.

in the early covid years everybody was at home and still had savings accounts. lots of money + nothing to do = good porn sales.. then the govts of the world crushed the people with lockdowns and inflation, wiping out savings, and putting a majority of people into credit spending. now people are digging out.

conversion rates and sales were kicking ass all of 2020 and 2021. they stabilized in 2022 and most site sales dropped around 15-25% this year. i see growth starting to come back and i think it will pick up thru the winter.

i don't watch a huge number of sites, but i do watch a variety :winkwink:

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people still run pay sites?

No.

Go away, no money here.

:2 cents::1orglaugh

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Thanks for sharing your experiences! They mirror mine somewhat, tho sales for me are not down that much. But I have been scrambling most of the year trying to get new traffic sources. If I had stayed "as is" I too would be down those numbers. I also agree things will pick up come wintertime. :)

:1orglaugh:1orglaugh:1orglaugh

https://www.independent.co.uk/arts-e...-b2397079.html


I know in the UK, there´s talk about wearing masks again, seems this is the same in other countries too...

the latest covid news is, it´s not all over...


however, onto business, our stats haven´t changed much, we´re still making about 1000: 1 hits to sales on my official membership pay site, similar on Southerncumsluts.com


manyvids is up & same with onlyfans, but OF isn´t like it was back in 2019, before covid, i was making nearly 600 a week, wished that continued lol.

DVD sales have gone down, compared to a few years ago too :helpme


so membership is up, tubes are up clips sites are up, but OF & dvd´s are down... :thumbsup

1:35

Oops, sorry, I drifted back twenty years.

I meant .0001:1000

:upsidedow

yea i think you are right, that's the key there. the sites saying they saw a dip are all doing tube marketing.

you can't ever relax in this business...

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Wow they're going for round two! Amazing if they'll be able to convince anyone this time around, lets hope everyone learned their lesson from the previous scam.

Thanks Natalie! BTW I checked out your sites recently and was very impressed!! Everything looks so pro and well put together. You and Gary are doing a fine job of branding your business. You guys are registered seemingly everywhere and I took this as inspiration. Anyway well done and keep up the great work!! :thumbsup

Adapt or die right? Yes the tubes are "in flux" now, launching new brands in the hopes of getting Visa & Mastercard processing back for the Premium sections. In the meantime, with so many videos/links being deleted, the tubes are scrambling to get traffic these days. Their Content Partners are more important than ever now but things are still changing as we speak.

With the rise of Only Fans, social media and mainstream streaming services the Adult Industry needs some fresh, new traffic sources rather than trying to just hold on to past glories. Adapt or die applies to everyone I'm afraid.

For me I am only introducing fresh new websites with 4k and HD content (announcements coming soon). :pimp

Hear hear :upsidedow

https://www.xbiz.com/news/276324/adu...aysite-network

In my opinion, ratios are a bad metric to compare with other people. It varies wildly from one business to another.

I think the only comparable metric is sales volume. Are you making more or less money after Covid?

:2 cents: :thumbsup

its always interesting - if you have the energy :1orglaugh

social got a lot bigger for marketing too. i think we're going back to the social/word-of-mouth style marketing (1 to 1 to 1 to 1) rather than mass broadcast.

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Yes, have sense. Ratio is just one of many ways to measure your sites. It depends on the type of traffic, niche, etc.

SeeMyBucks average for all the sites 2023: 1:710

Take care

:Oh crap:Oh crap:Oh crap

The Porn Nerd is such a mysterious character.

What car does this person drive?

Do they have any style?

We need to know!

You idiot.

He's fun to work with :)

btw, at some point people will get bored of the same old random type of girl selling nudes on OF or cams with nothing that makes them stand out from the rest, making what you really want time consuming and/or expensive, so if done right, niche paysites could have a big comeback.

You know, separate the wannabe "daddy" types from the guys who want to see a specific type of porn, then send them to the appropriate paysites. Funnel and pre-lander stuff, too, why not, you know..

Have there been any good speeches at any shows lately about the future of porn?

Not really that I've heard, last few shows I've been to were mostly just CPA and emailer people. They don't care about much else besides EPCs, ROI, doi/soi, etc. :upsidedow

I'm afraid that the future of porn is behind us. :(

there will be porn unless humans lose their sex organs. the question is will we figure out how to sell it?

yea solo was never a huge seller, although the gf experience does work for some customers. however it requires engagement, not just posting solo nudes.

i'm looking forward to the OF crowd gravitating over to paysites. the paysites need new social tools tho. OF customers got used to DMs and private content. many of the site owners i know don't want to engage with members.

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Yep. But also, one huge secret for a medium to large adult company is to get itself into mainstream somehow. OF did this with social media and memes, same with Tinder before that plus mentions in places like late night shows and even mainstream articles about it. Hell, even Ruseful benefitted from that a lot when they accidentally filmed a government building in the background in Fake Taxi and got in trouble for it, but also got all over the mainstream news. :winkwink:

Thank you gratefully, your post has given us both so much positivity! Thank you PN :wetkiss

Pandemic , no pandemic we have not noticed any fluctuation during Covid. We are about the same as we were before Covid 19. So, things did NOT change a bit, for us anyway. We shoot it, we post it, we put on our site, we collect money. The time to reach break even on each project is about 90 days.... after that it is gravy.

if you didn't see growth during covid you have growth potential. even the shittiest never updated fetish sites i host grew in 2020.

it looks like you are spending too much time on content and not enough time increasing your profits. why not make 5x more per shoot if the potential customers are out there waiting for you?

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He IS the Style. :2 cents::thumbsup

Very friendly and cooperative guy, I can only say positive things about him. :pimp <3

His avatar adds to the mystery!

Yes, you may be correct, historically we are film producers but " graduated" from R rated erotic thrillers, to more adult fare when the VHS and then DVD market collapsed and we started out VOD site. Yet, we still keep the movie look for each project.

WE do not spend 400 to 500 grand on a movie as we used to and take 18 days to shoot it, that does not work for about 20 years. We need to be more frugal and efficient.

We rely on a repeat business and the word of mouth. We do not use ( and we do not know anyway) any tricks or schemes to drive customers to our site. All we know how to do is to script it, shoot it, post it. We used to "pray" to Alexa and at one point we were ranked at low 100,000's but since Alexa crashed, we just go by the seat of our pants.

But it works for us, it is quite safe and certain as i have said above.

Thank you Matyko! The feeling is mutual. :) A great compliment from one of the nicest (and hardest working) mates in this Industry! :thumbsup

I used to be more mysterious but I have been to enough shows now to have blown the mystery.

(Maybe I should not use the word 'blown' heh)

I have noticed that once a company knows/learns how to make money in an Industry they tend to stick to what they know and just rinse/repeat. Great for you that you have a 3 month recoup for shooting expenses! I do not know your sites but assume you also do the Content Partner thing with the tubes? Either way, and maybe you already do this, but 'cinematic' quality adult is great for social media because you can often post soft or erotic images without nudity. :)

Anyway great to hear about your longevity and success! :thumbsup

The Porn Nerd

No, we do NOT partner with any tubes. We do upload free selected clips to a few major tubes and some niche ones ( like Celebsroulette) to get exposed to traffic, but there it ends. We had one of our people run a blog on Tumbler, but when they killed erotics we decided it made very little difference. All the work and time wasted. So we do not do social media either. Pain in the ass.As I have said ,we are mainly producers, the rest is a bit " Chinese" to us :2 cents:

Thanks for your good wishes.