Pimping .edu backlinks leads to beatdown - GoFuckYourself.com

$5 submissions · 02-28-2011, 03:49 PM

Just like the saying "obvious troll is obvious", obvious .edu backlinking is obvious. Niche matching counts for a lot. At least, use transition pages to "shepherd" the link juice, right?

Quote:

Internet search experts say that sites associated with educational institutions, which come with ".edu" in their Web addresses, are often considered by Google's search algorithm to be more authoritative than commercial sites. Experts say educational sites rarely link to commercial sites, so a shopping site can surge in Google rankings if an .edu page links to it.

"Google has made clear they believe these links should not factor into their search algorithm," said Patrick Byrne, Overstock's chief executive, in a statement. "We understand Google's position and have made the appropriate changes to remain within Google's guidelines."

Read more: http://online.wsj.com/article/SB1000... xzz1FIS8SwKV