Sponsors Seem To be Forgetting Something These Days... - GoFuckYourself.com

SykkBoy · 07-13-2010, 01:02 PM

I'm constantly trying out and evaluating new sponsors these days, but something I'm finding, and this might be a part of the reason for declining revenues...
landing/sales pages have gotten lazy.

Sponsors are falling all over themselves to provide RSS feeds, hosted galleries, content, FLV content, etc. etc. and are providing these new tools for affiliates, but they seem to be skimping on the most important part of the equation: landing/sales pages.

They are full of grammar errors, slopping spelling, sales messages that are generic and bland.

Is anyone watching the ebook/biz opp guys these days? Look at those landing pages.....they are well thought out, well written and actually SELL the product. They are full of hype and smoke and mirrors and fancy talk, but most importantly, they add little things that keep you there and pay $20-50 for an ebook or piece of software that you might not have even really thought about buying before.

Part of this "adapt or die" mantra is being forgotten...adapt doesn't mean you have to have all of your content on tubes and pray for some dating upsells. It means improving your sales message. Just adding a short video clip and an order form with a couple sales words isn't going to cut it.

If you are selling penis pills, a picture of a kindly old doctor, a couple testimonials and an order form aren't going to make the cut. The ratios will drop and sales are being left on the table for those who actually sell the product itself and not just the "try it free" aspect.

Adult used to be full on innovators and leaders in new media and new ideas, but have fallen behind. They've shipped all of the design/coding/text jobs overseas to the lowest bidder and are shocked that sales are down. Sure tubes and such aren't helping, but just throwing shit against a wall and hoping some will stick doesn't make it these days.

Look at the companies that have been dropping like flies. Have any of them honestly done much innovating? Have the tried anything new? Most were bored and left because they were out of ideas, didn't give a shit or just relied on cross sales and 10 console exit chains.

Social networks are doing well and people are using them every day, but has anyone in adult really embraced the idea of community sites and actually giving some..gasp...value to their sites? A couple webcams and a social network script isn't going to work there either.

I talked about this years ago, how porn was going to become a loss leader and it was met with skepticism and in some cases, a head in the sand approach. Not that I was this great prophet. There were other voices regarding this change too.

Hmm, maybe I should turn this into an article? ;-)

If any alternative sponsors (non-porn membership) want to work with me on setting up some custom/semi-custom landing pages, let's talk. Ebooks, software downloads (non-toolbar, spyware), social networking/communities, pills, etc. I'm not asking for the world here and demanding everything under the sun, but if a couple sponsors want to work with me, I'll show them what we can do together. Hell, I'm even offering to do a lot of the work here. I also don't expect these pages to be turned around in a couple hours. It's fine if it takes a little time to get your designers on them to make them work right. I want QUALITY landing pages/sales pages, and don't want something that is turned out by your philippino design team in 2 hours. I might even take a few select porn membership site sponsors, but that will be on a rare, case by case basis.

That said, if I don't feel my traffic will do well with a product, I won't waste my time or yours.

Stef. · 07-13-2010, 01:23 PM

Great article man!

You stand up strong

Amputate Your Head · 07-13-2010, 01:28 PM

Quote:

Originally Posted by SykkBoy2

a picture of a kindly old doctor, a couple testimonials and an order form aren't going to make the cut.

So, what you're saying is we should use pics of hot young female doctors then?

ThumbLord · 07-13-2010, 01:30 PM

very nice, can I copy this to my little board?

B2BwithJoeD · 07-13-2010, 01:32 PM

Excellent post.

Can I reprint the article?

Brujah · 07-13-2010, 02:51 PM

Great read, and a nice reminder for all of us to freshen up our sales pitch.

SykkBoy · 07-13-2010, 03:19 PM

Quote:

Originally Posted by ThumbLord

very nice, can I copy this to my little board?

Quote:

Originally Posted by B2BwithJoeD

Excellent post.

Can I reprint the article?

By all means.

SykkBoy · 07-13-2010, 03:23 PM

It also hasn't escaped me that this post about spelling mistakes, sloppiness, etc. has a couple themselves ;-)

Relentless · 07-13-2010, 03:28 PM

www.EngineFood.com

... For anyone in need of top quality SEO site text. ;)

ThumbLord · 07-13-2010, 03:28 PM

thank you for the permission, it is noted.

SykkBoy · 07-13-2010, 03:35 PM

Quote:

Originally Posted by Amputate Your Head

So, what you're saying is we should use pics of hot young female doctors then?

That probably wouldn't hurt ;-)

SykkBoy · 07-13-2010, 03:44 PM

Here is an example of a sales page that converts like mad...granted it's not porn and fairly genre specific (it's a gaming guide for WOW)

http://www.zygorguides.com/

Look and read and UNDERSTAND what is going on with the sales message here. Granted, porn surfers might have shorter attention spans and won't read an extra long scroll, but something similar can work with adult.

This would be a nice change of pace in adult over the standard tour page/tour page/join page design for tours now. Imagine a porn surfer hitting something similar....it doesn't even look like a typical porn tour, so those who automatically click the back button when they see a standard generic tour...just might be curious and stick around longer and be disarmed.

closer · 07-13-2010, 03:53 PM

I always liked those comparison tables! Often the only thing I look at, no matter what type of site I am at

Barefootsies · 07-13-2010, 03:53 PM

Good read buddy. Thanks for taking the time.

SykkBoy · 07-13-2010, 04:41 PM

Quote:

Originally Posted by closer

I always liked those comparison tables! Often the only thing I look at, no matter what type of site I am at

Yup, I could see those being used on porn sites for sure...plus dating and cam sites....hmm....

alias · 07-13-2010, 04:48 PM

We were just talking about this today, landing pages are king. Case in point: 2nd page SERP for a decent term with 0 join page hits ever. Meanwhile we watch way less prominent terms converting at under 1:200 all time.

SykkBoy · 07-14-2010, 09:41 AM

Quote:

Originally Posted by alias

We were just talking about this today, landing pages are king. Case in point: 2nd page SERP for a decent term with 0 join page hits ever. Meanwhile we watch way less prominent terms converting at under 1:200 all time.

Yeah, too many sponsors (even the "big boys") often managed to find success with one or two methods and stuck with those and rode them out until the end. Even if tubes weren't around, there are a lot of new things we simply aren't doing in adult and if we did, ratios would rebound. Not to 1999 ratios, but better than they have been.

All the traffic to a landing page in the world won't work if the sales message isn't getting through.

Nick-Mindgeek · 07-14-2010, 09:49 AM

Well said

ilbb · 07-14-2010, 10:01 AM

I've to agree with you...mainstreem biz is for miles in front of adult

Dating Port · 07-14-2010, 08:16 PM

Great read! Thanks for a very well putr article.

Ninja Scripts · 07-15-2010, 01:27 AM

I'm convinced that 99% of site owners are complete morons. I'm not sure how big of a bounce new landing pages would give but it would be significant. Problem is, these monkeys couldn't figure out how to make a good landing page if one bit them on the dick. They definitely aren't going to pay someone to figure it out for them.

07-13-2010, 01:02 PM	#1
SykkBoy Jesus loves bacon Industry Role: Join Date: Feb 2001 Location: Sin City, Motherfucker Posts: 19,969	Sponsors Seem To be Forgetting Something These Days... I'm constantly trying out and evaluating new sponsors these days, but something I'm finding, and this might be a part of the reason for declining revenues... landing/sales pages have gotten lazy. Sponsors are falling all over themselves to provide RSS feeds, hosted galleries, content, FLV content, etc. etc. and are providing these new tools for affiliates, but they seem to be skimping on the most important part of the equation: landing/sales pages. They are full of grammar errors, slopping spelling, sales messages that are generic and bland. Is anyone watching the ebook/biz opp guys these days? Look at those landing pages.....they are well thought out, well written and actually SELL the product. They are full of hype and smoke and mirrors and fancy talk, but most importantly, they add little things that keep you there and pay $20-50 for an ebook or piece of software that you might not have even really thought about buying before. Part of this "adapt or die" mantra is being forgotten...adapt doesn't mean you have to have all of your content on tubes and pray for some dating upsells. It means improving your sales message. Just adding a short video clip and an order form with a couple sales words isn't going to cut it. If you are selling penis pills, a picture of a kindly old doctor, a couple testimonials and an order form aren't going to make the cut. The ratios will drop and sales are being left on the table for those who actually sell the product itself and not just the "try it free" aspect. Adult used to be full on innovators and leaders in new media and new ideas, but have fallen behind. They've shipped all of the design/coding/text jobs overseas to the lowest bidder and are shocked that sales are down. Sure tubes and such aren't helping, but just throwing shit against a wall and hoping some will stick doesn't make it these days. Look at the companies that have been dropping like flies. Have any of them honestly done much innovating? Have the tried anything new? Most were bored and left because they were out of ideas, didn't give a shit or just relied on cross sales and 10 console exit chains. Social networks are doing well and people are using them every day, but has anyone in adult really embraced the idea of community sites and actually giving some..gasp...value to their sites? A couple webcams and a social network script isn't going to work there either. I talked about this years ago, how porn was going to become a loss leader and it was met with skepticism and in some cases, a head in the sand approach. Not that I was this great prophet. There were other voices regarding this change too. Hmm, maybe I should turn this into an article? ;-) If any alternative sponsors (non-porn membership) want to work with me on setting up some custom/semi-custom landing pages, let's talk. Ebooks, software downloads (non-toolbar, spyware), social networking/communities, pills, etc. I'm not asking for the world here and demanding everything under the sun, but if a couple sponsors want to work with me, I'll show them what we can do together. Hell, I'm even offering to do a lot of the work here. I also don't expect these pages to be turned around in a couple hours. It's fine if it takes a little time to get your designers on them to make them work right. I want QUALITY landing pages/sales pages, and don't want something that is turned out by your philippino design team in 2 hours. I might even take a few select porn membership site sponsors, but that will be on a rare, case by case basis. That said, if I don't feel my traffic will do well with a product, I won't waste my time or yours. __________________ Support my new movie “The Second Coming”

07-13-2010, 01:23 PM	#2
Stef. Confirmed User Industry Role: Join Date: Feb 2009 Posts: 995	Great article man! You stand up strong __________________ Try RSTGP : A Really Simple FREE Thumb Rotator Script. You Can Build A Complete TGP Site In 20 Minutes... contact me if you have questions (example site : Teen Sex Galleries ) Sexy Cams Online

07-13-2010, 01:30 PM	#4
ThumbLord Confirmed User Industry Role: Join Date: Jan 2009 Location: Aruba Posts: 1,932	very nice, can I copy this to my little board? __________________ We Sell Domains \| ThumbLords \| ICQ 128106905 \| TubeLords \| Traffic Holder \| eRoken

07-13-2010, 01:32 PM	#5
B2BwithJoeD Confirmed User Industry Role: Join Date: Apr 2004 Location: PayoutMag.com Posts: 1,390	Europeans Billing Europe! Excellent post. Can I reprint the article? __________________ BLOG IT! How Will You Spend Your 2014 Profits? - PayoutMag.com Ask me About - Unique Processing and Marketing Solutions - Your Only Risk Is More Revenue!

07-13-2010, 02:51 PM	#6
Brujah Beer Money Baron Industry Role: Join Date: Jan 2001 Location: brujah / gmail Posts: 22,157	Great read, and a nice reminder for all of us to freshen up our sales pitch. __________________ Free Premium Domain Lists and Tools at Clickmojo.com For Sale: Obscenity.com

07-13-2010, 03:23 PM	#8
SykkBoy Jesus loves bacon Industry Role: Join Date: Feb 2001 Location: Sin City, Motherfucker Posts: 19,969	It also hasn't escaped me that this post about spelling mistakes, sloppiness, etc. has a couple themselves ;-) __________________ Support my new movie “The Second Coming”

07-13-2010, 03:28 PM	#9
Relentless www.EngineFood.com Industry Role: Join Date: Aug 2006 Posts: 5,697	www.EngineFood.com ... For anyone in need of top quality SEO site text. ;) __________________ Website Secure \| Engine Food ICQ# 266-942-896

07-13-2010, 03:44 PM	#12
SykkBoy Jesus loves bacon Industry Role: Join Date: Feb 2001 Location: Sin City, Motherfucker Posts: 19,969	Here is an example of a sales page that converts like mad...granted it's not porn and fairly genre specific (it's a gaming guide for WOW) http://www.zygorguides.com/ Look and read and UNDERSTAND what is going on with the sales message here. Granted, porn surfers might have shorter attention spans and won't read an extra long scroll, but something similar can work with adult. This would be a nice change of pace in adult over the standard tour page/tour page/join page design for tours now. Imagine a porn surfer hitting something similar....it doesn't even look like a typical porn tour, so those who automatically click the back button when they see a standard generic tour...just might be curious and stick around longer and be disarmed. __________________ Support my new movie “The Second Coming”

07-13-2010, 03:53 PM	#13
closer Confirmed User Industry Role: Join Date: Sep 2005 Location: ICQ :: 34739932 :: Les Pays-Bas Posts: 1,707	I always liked those comparison tables! Often the only thing I look at, no matter what type of site I am at __________________ HOT DOMAIN NAMES FOR SALE: EUROPEAN: MACHO.FR ⌘ KINKY.ES ⌘ SEXTOONS.CO.UK ⌘ DOT COMS: DJSEX.COM ⌘ FAQBOX.COM ⌘ WEBCAMSTV.COM ⌘ SEXTWEET.COM ⌘ PORNVOUCHER.COM ⌘ GAYBF.COM \| GAYBFF.COM ⌘ GAYSEXDATE.COM \| GAYSEXDATING.COM

07-13-2010, 03:53 PM	#14
Barefootsies Choice is an Illusion Industry Role: Join Date: Feb 2005 Location: Land of Obama Posts: 42,635	Good read buddy. Thanks for taking the time. __________________ Should You Email Your Members? Link1 \| Link2 \| Link3 Enough Said. "Would you rather live like a king for a year or like a prince forever?"

07-13-2010, 04:48 PM	#16
alias aliasx Join Date: Apr 2001 Posts: 19,010	We were just talking about this today, landing pages are king. Case in point: 2nd page SERP for a decent term with 0 join page hits ever. Meanwhile we watch way less prominent terms converting at under 1:200 all time. __________________ https://porncorporation.com

07-14-2010, 09:49 AM	#18
Nick-Mindgeek Confirmed User Join Date: Nov 2007 Location: Montreal Posts: 700	Well said __________________ Senior Director nick @ Adultforce.com

07-14-2010, 10:01 AM	#19
ilbb Confirmed User Industry Role: Join Date: May 2005 Location: EU - Czech republic Posts: 3,025	I've to agree with you...mainstreem biz is for miles in front of adult

07-14-2010, 08:16 PM	#20
Dating Port Useless As Ever Industry Role: Join Date: Jan 2009 Location: Planet Earth Posts: 731	Great read! Thanks for a very well putr article. __________________ Email: admin[at]datingport.co.uk - ICQ: 456416181 It's amazing what you (L)earn when you put some effort into it!

07-15-2010, 01:27 AM	#21
Ninja Scripts Confirmed User Industry Role: Join Date: Jul 2005 Location: Retired Posts: 1,032	I'm convinced that 99% of site owners are complete morons. I'm not sure how big of a bounce new landing pages would give but it would be significant. Problem is, these monkeys couldn't figure out how to make a good landing page if one bit them on the dick. They definitely aren't going to pay someone to figure it out for them.