Rankings

As I am sure you can all understand and appreciate, the mold surrounding my business is not completely based on the facts about SEO, but years of experience, trial and error and filing away "secretes of the trade" in which I can not just give away or there would not be a need for having us do your SEO. With that said, I will answer the majority of most commonly asked questions in this Educational Series, but more so on the factual side things rather then covering all aspects of exactly what we do for each of our clients. I will start with the questions asked thru out the week in my previous post, then get into a few other more commonly asked questions that we receive on almost a daily basis.


Duplicate Content is fairly self-explanatory, but Google defines it as the following:

"Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Mostly, this is not deceptive in origin."

One of the most common questions I get asked is "When i use a sponsors RSS Feed, can I change a cpl of words with in the post and make the content original?" The answer: Yes and No. Yes, your exact text is not word for word in comparison to the aggregator , but No, you are most likely not original enough to out-smart Google. That's where the "Appreciably Similar" falls into play. If you want to rank well for your individual post pages as well as the Index it's self, write original unique quality keyword rich text. I can not express the importance of this enough.

Now, there are exceptions to the rule. I have a blog in which I syndicate the news about a specific "Sports Icon" and though all of my content is directly pulled from over 30 "news sources", I give credit to each of the sources of original content thru not only canonical tags (rel="canonical"), but thru direct links to the source. Google has given me credit for having all of the news in 1 place while not trying to take credit for the content, thus for my site has been classified as "Informative" rather then "Dupe". When adding in the proper On-Site and Off-Site SEO to this site, it's the reasoning for the success in SE rankings it receives.

When you have a large site, or you have developed a method of internal linking, be sure to keep it consistent and use "canonicalization" to indicate your preferred URL.

EXAMPLE:
Do not link Site.com/porn-videos and Site.com/porn-videos/ and Site.com/porn-videos/index.html , choose one of the 3 preferably site.com/porn-videos and stick with that url thru out your site.


In reality, both mainstream and adult require pretty much the same aspects when it comes to proper optimization On-Site. In regards to off-site, Adult has limitations that mainstream does not have. Examples of benefits mainstream brings would include top level directories listings, backlink.. opportunities (related content pr8 sitewide links for example), branding opportunities in regards to time spend on site, pages viewed, etc that comes from digital and print media ads which increases type-in traffic, etc. All though both mainstream and adult will always have steady competition, you will run into alot more black hat methods with adult then mainstream, and adult is spidered more frequently due to not only the SERP cheater/spammers, but the amount of Illegal Content that gets used in adult. If you pay attention to the top 10 results for a large variety of "Mainstream Keywords", you will see little movement in positions in comparison to paying attention to the "Adult Keyword" results. Adult sites are the only sites that we have seen people rank #4 today and #84 tomorrow, then back to #12 day 3.. etc. Our mainstream clients seem to fluctuate 1, 2, maybe 3 positions day to day, but never 50+ positions, the back down 34, then back up 12.. and again, this is due to a variety of aspects that i could spend all day discussing, but going to move on to the next question below.

Google analytics can be your best friend when it comes to SEO, especially when combined with Google Webmaster Tools. Analytics is going to give you alot of the information you need to determine what doing well, and what's not. Focus on your Traffic, Page's Viewed, Time Spent on Site, Bounce Rate and in some cases, % of New Visits.

With each of the aspects above, you can view not only your traffic sources, but your Search Engines and Keywords.

Traffic Sources - Your bounce rate can drastically effect your rankings. If you do alot of trades, and you notice that Site.com is bringing you 22,000 uniques a day, but your bounce rate from Site.com is 95%, this is not good . Now, we are talking about SEO... if you are just after traffic, do your thing, but if your focused on ranking well on the SERPS, that 95% bounce is going to hurt you and you need to consider either making a change, or dropping the trade all together.


Google has 100's of employees who job is to soley focus on indexing sites faster, and providing quality results faster. The most recent feature Google has launched is the "Instant" results. As most of you have seen, Adult has been excluded from the instant results Algo. If you Google "Sex" it will start to show "Mainstream" Sex Offender type results, but as soon as you add another keyword such a porn, videos, etc, the results vanish. Now, do another search for Sex once again noticing the Sex Offenders "Instant Results", but then click Search and you will get "Adult" related listings. There is alot of speculations about SEO and instant results, but below is what we have found to be the case for "Mainstream" instant results:

Standard SEO methods need to remain in play as always. When it comes to "Instant Results", we are noticing as well as other SEO firms we have spoke with since the launch, that Instant Results are either random based on how common keyword is your searching for, or the most updated results for a "hot topic".

Example: Do a search for Charlie Sheen, and you will see News Results #1 in "Instant Search", but as soon as you add 1 space behind his name, it brings up his IMDB and Wikipedia as #1 and #2.. so any variation to any search will draw separate results then the first.

It is too early to determine how to maximize on the "Instant Search" function, and up to this date, Google has not commented on whether or not they are going to include Adult into the algo, which brings concerns though full understandable as to why they are avoiding it.

My personal opinion would be that a new directory such as Adult.Google.com or Google.com/Adult will come into play at some point (AGAIN, this is my opinion, no proof), but age verification would be required to access the features that section would provide. We all hope his is not the case, but Google is in complete control and the only thing we can do is adapt.


Large Websites = Huge Opportunities (More indexed pages means more traffic)
Large Websites = Proper On-Site Optimization more so then smaller sites to avoid various factors including duplicate content, 404's, unexpected spamming (comments, etc.) Using Syntax to pull various keywords into each of your pages will save you a ton of time and headaches as you grow.
Large Websites = Full Time SEO requirements

Most important factors:

• Proper Internal Linking (refer back to the cananicol linking)

• Deep Linking - assuming your site is properly optimized and you have SE friendly URL's

• Sitemaps (both php/html and XML) - Keep it up to date and submit them to the major search engines

• Bread Crumbs- i get alot of arguments about this, but trust me when I tell you, letting the surfer recall how he/she got to a certain place with in your site will keep your statics in order when it comes to pages viewed and time spent on site. It also avoids have a consistent frequency in your most common "exit" page. (YES, Google looks at this as much as everything else).

• Keyword Rich and Properly Tagged Categories

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Rankings

positive/negative factors for on page seo
Positive:

• Unique Descriptive Meta Title - 63 Characters w/spaces or less - avoid using special charaters such as !, &, _ as google reads these as letters, not symbols.
• Unique Meta Description using the major keyword your going after (preferably at the beginning) while staying under 150 Characters w/spaces and no repeative words/phrases more then 3 times
• Meta Keywords - do not use the same word more then 3 times, keep them realivant and remember that Porn, Videos, Adult, Sex can be viewed by google as Adult Videos, Adult Sex, Sex Videos, Porn Videos, etc
• Proper Tags - H1, H2, H3, Alt, Title, etc. No more the (1) H1 and (1) H2
• Proper us of <b> and <strong> tags
• Keyword Density
• SE friendly URLS
• Frames/Iframes - Keep this very minimal
• Unique Content - Unique Content - Unique Content (did I mention Unique Content?)
• Internal Linking
  

Negative:

• Spammy Title, Description and over use of keywords in Meta Tags
• Duplicate Content
• Over saturation of Keywords
• Lack of keyword density
• improper tags and use of tags
• hidden text
• broken pages/urls

Both the positive and negative factors of On-Site SEO extends beyond the points mentioned above, but those mentioned are the most commonly found amongst the sites we manage and review on a daily basis.

positive/negative factors for off page seoPositive:

• Site Popularity via Link Building
• Social Bookmarking
• Branding thru Media Buys
• Quality Submissions
• Article Building
• Deep Linking
• Site Activity (people participating in features offers, comments, pages viewed)

Negative:

• Spamming (blog comment spamming, article building in non-relevant locations, improper PR blasts)
• Link Building Improperly
• Submitting to link farms
• Using "AUTO" tools - Google has made it very clear time and time again that if you use softwares to try and increase your rankings, your basically trying to cheat the system and they will ban/sandbox you quickly

Go over keyword density for those who dont know much about it
Keyword Density is the % of times a keyword is used with in a webpage compared to the number of words on that page. Now, Google, Yahoo and Bing have their own variety of what they consider to be "Indexable Words". If you use a keyword 10 times on a page that has 100 indexable words, you have a 10% keyword density for that Keyword. The on-going recommended Keyword Density Use should be between 2% and 5% per page.

Go over link building process what is involved.im going to refer back to my post about Google Algo and paste my comments in regards to this:
Inbound Links – Google wants to see that other related quality sites are linking into you. I cannot express quality enough. Do some research into every site you consider buying a link on, as well as network wide links. Stay away from “FFA” (free for all) link pages in which 1000’s of sites are linking from. This can be a huge blow to your rankings and cause detrimental damage to your listings. Make sure you apply slight changes to your titles and anchors as you build your links. Using the same phrases/anchors over and over again looks spammy and quickly picked up by Google.
Below are a few things you don’t want to over look:
- Content Relevancy
- Age
- Pages Indexed
- Server side stats – how many server changes have occurred, how many dns changes, how many who is records, etc. Too many of any of these makes the site look unstable.
- Ip’s and multi c-class servers – Anytime you’re getting links on multiple sites, look into their ip’s and c-class server setup. If sites are sharing an IP and you still want them to link to you, be sure to mix up your anchors and titles. Using the same Anchor/Title on multiple c-class IPs if fine, but don’t overdo it or Google will flag you for spam. Deep link where you can and as often as you can. To determine bulk IP's, one of our go to sources is http://www.authoritydomains.com/bulk-ip-checker.php.
- Pagerank – Page rank is not as important as many people think, though when valid gives you a quick idea of whether the site is properly managed. PR Zero sites can rank #1 on Google just as fast as a PR3+ but anytime a site has PR, this tells you that they have taken the time and effort to build their own links so chances are the site has some quality to it. Not all cases, but you will have to determine this on a site by site bases. A common question I get is how to tell if a site has Fake PR. Simple Google – info:sitename.com and you should see the listing for the given site. If a different site pulls up, they are pulling the PR from that site. To check PR and Bulk PR we use http://checkbulkpagerank.com/
- Check HTML to assure they don’t have a no_follow on all links tag or you will get 0 juice from them. This is most commonly overlooked, especially when getting links from other blogs which can use no_follow plugins.

Advantages of social media and word of mouth marketingSocial Bookmarks are very beneficial for SEO link building purposes as well as traffic, word of mouth increases type-in's and branding, but could potentially hurt your bounce rate if the quality of your site is not up to par.

Go over design, what items should be where, nav menus, etcThis falls under proper site optimization, tags, etc. Any header links (nav links) should also be placed in the footer. H1 and H2 should be near the top and controlled by css for cosmetic reasons, but this is not a require, just a recommendation. It allows the SE's to pick up on those tags immediatly for comparison with the rest of your text thru out the site.

Maybe go over video sitemaps and how you can get your videos indexed
when you get searches (with thumbs)Google has provided a tutorial on this, ill let you all read it word for word: http://www.google.com/support/webmas...n&answer=80472

Go over keyword research, some tools that you use.For basic searches, my first recommendation would be to use Google Trends and Google Insights to get a ballpark idea of traffic, countries most frequently making these searches and any breakthru keywords realivant to your search.

Go over compeitor monitoring
This is something we do manually and suggest you do the same. Look into their site, their HTML, their backlinks, url age, etc. When you find things they are doing that you are not, do it better

go over trend analysis and using this to benefit you from improving your
serp positions.
Trend analysis is the analysis of changes over time. We are always going to have to adapt as webmasters. What worked in the early 90's doesn't work as well if at all in 2010, yet there are still some aspects of what worked in the 90's that still works today. Know your product, do your research on what is related to your product using Google Trends as mentioned above. If you own a site that sells Big Boob videos, and you notice that over the past 90 days there has been a huge increase in Big Blonde Girl Boobs, then push some Big Blonde Girl Boob videos.. again, we have to adapt to whats hot and what not to increase sales and over all productivity.

go over nono's as well: invisible text, cloaking, keyword stuffing,
cookie stuffing, doorway pages, spam
This falls under the Negative on-site SEO, and again, i could go on and on about all the things you should Not do, but bottom line, if you know its sketchy, and most likely something you should not do and often do not see.. then Google has already picked up on these items, and the first time you are spidered, you are flagged. Keep your site clean, optimized and updated with unique content and you will be fine. Google has a section of No-No's in their guildlines: http://www.google.com/support/webmas...y?answer=35769


About The Author:
Bobby Taylor, also known as 2bet, has spent nearly 11 years in the adult industry. In 2004, he successfully combined gaming and adult through Webmaster Poker Tournaments on 2bet.com. He credits the rapid growth of 2bet.com to successful search engine optimization, and moved solely into SEO in 2007. In 2008 SEO AP was publicly launched and recently in 2009, a sister company site, X RATED SEO emerged.

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19+ Years Serving the Adult/SEO Industry

ICQ: 610-814
Skype: xratedseo

CPimp

This is HUGE man, Excellent information I have to bookmark for further reference!

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alias

Bumping this up as I read it.

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Roald

Nice write up, thnx!!

EDIT: can you drop me an email roald @t freeones .com please? Thanks!

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ottopottomouse

Interesting read, thankyou

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↑ see post ↑
13101

Rankings

ty

you got it

ty

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19+ Years Serving the Adult/SEO Industry

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Skype: xratedseo

ideaworx

Nice Article, quality information :-)

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alias

Need to get this one pinned up top.

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myjah

Can't express how valuable this information is to our Educational Series! You really went above and beyond on this one - thank you!!!

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garce

I'm way too drunk to absorb this information right now. You almost sobered me up.

I have emailed this thread to my future me and I will check it out tomorrow.

Thank you.

Rankings

Ty

You are more then welcome, ty again for the opportunity

Im giving you REP for making me laugh my ass off.. ty

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Skype: xratedseo

alias

I will gladly rep you Tuesday for your seo today.

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Rankings

Classic!! and REp'ed today for your rep tomorrow

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ICQ: 610-814
Skype: xratedseo

Nicky

Some pretty good basic and intermediate info here Nice

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Rankings

Ty, getting into more advanced details would only drive more questions in which i could only elaborate on but so much without giving away too much info that could damper the needs for our services and im sure you can understand.

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19+ Years Serving the Adult/SEO Industry

ICQ: 610-814
Skype: xratedseo

Nicky

Yea for sure, I don't want you to go any more advanced and start handing out specific tricks either

You come a long way with original content and quality links, actually many tend to over-work It.

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Rankings

agreed, but its easy to do. Once you get a grasp on the concept, the algo changes and doesn't pull the same juice, my hat is off to anyone that gives a valid effort at SEO, but its a tough game and one that you have to be on top of day in and day out

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CPimp

Aint this the truth. I found myself recently trying to re-optimize a couple of my sites because the traffic isn't what it once was for certain keywords I was targeting although my ranks were high (1 and 2) for those keywords...

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baddog

Nicely written.

jaycar

Most people don't realize that getting an adult site to rank well is a lot harder than a mainstream site even though the principals are the same. thanks for the informative post.

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izzynew

Thank you very much

Rankings

Thank You

agreed and thank you

your more then welcome

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2intense

very useful thread

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Oracle Porn

Good read, but I noticed 2bet.com is expired

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Rankings

not expired, parked.. i sold the software a few years back, kept the domain

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ICQ: 610-814
Skype: xratedseo

Randy West

Wow, this is fucking fantastic!! Thanks for taking the time to write it out

pinkbits

Nice one

fatfoo

2bet posted an interesting read. SEO should be done with invisible text in mind. All the html code does not become visible text on the page.

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Rankings

ty, but im kind of confused by what your mean in regards to invisible text?

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Konkan

This is great writing and very useful information for me! Thanks for sharing

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Rankings

My Pleasure and a shout-out to GFY for the opportunity

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ICQ: 610-814
Skype: xratedseo

xholly

you really think bounce rate has a big effect on seo and ranking?

it can be manipulated easily

Angry Jew Cat - Banned for Life

When is <b> acceptable? I thought standard was to stick with <strong> now? Or is that what you mean?

Angry Jew Cat - Banned for Life

hit your competition with gazillions of shitty proxy hits.

Oracle Porn

any reason for that? 63? where did you take that number? google shows my full description with over 150 chars.

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xholly

I think hes talking about a descriptive meta title tag not the meta description tag which is 255 characters I believe.

TeenCat

very nice posting man, keep up the good work!

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Nicky

TITLE, not Description tag.

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Rankings

Both <b> and <strong> are recommended. Remember, Google is not he only search engine. Over use of <strong> can look spammy, so mixing it up puts emphasis on your keywords while staying under the red flag radar

Yes, spiders are engines, not people. Analytics provides this info for a reason, and the reason is quality.

Correct

Ty

also correct, ty you and xholly for clarifying.

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19+ Years Serving the Adult/SEO Industry

ICQ: 610-814
Skype: xratedseo

Angry Jew Cat - Banned for Life

Is this just personal theory or something you have tested? It doesn't seem to make much sense to me, when proper clean design/code is considered a positive ranking factor, why would you bounce between the two, when one is basically obsolete and both perform the same function? Seems like iproper code to me. Besides, don't you think that it the engines are keen enough to determine coding quality of the page, that they can also tell that you're using both <b> and <strong> on the same page to accomplish the same thing? How would these two vary from say, using <span> tags and CSS to accomplish the bolding of certain areas of text?

Rankings

While treated the same, a good example would be to have a blog post title in strong, whether thru span or not, and have keyword with in the post body in bold.

Matt Cutts has made numerous videos in regards to this, and clarified that their is no harm in using either and or both. It's my experience and testing more so then theory. We rank one of our sites very well for Pornstar Names, but keep the pornstars action in bold, which also ranks well.

Example Post Title: <strong>Pornstars Name</strong>
Example Post Body: text text text <b>Pornstars Name Anal<b> text text text..

I understand your theory in regards coding, but again, their is no penalties for using both, but with various attempts at different tags, I stand behind my statement that it works, especially when the rest of the aspects of on-site are in place, the site is of quality, and deep linking mixed with internal linking is in order.

As you know, you can't take just 1 aspect of on-site SEO and expect to rank well, it takes a combination of various aspects all properly put together in combination with your off-site to rank well.

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19+ Years Serving the Adult/SEO Industry

ICQ: 610-814
Skype: xratedseo

izzynew

@ 2bet:
I like the idea of mixing up the <strong> and <b> tags as I also thought the <b> was obsolete and tried not to use it so any page in xhtml strict would validate. But thinking about getting all the other options correct, that use of a <b> tag would be a small thing. So thanks.

On the subject of tags, I remember reading somewhere recently that the use of either <strong> or <b> tags was not as important as it once was for SEO and that mixing them up with <em> tags would help.
Would you agree with that?

raven1083

great article... like it!!

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alias

Finally got this pinned. Killer article.

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HerPimp

I do have some ideas that may differ but Well done, Thanks for sharing!!

You have downplayed the use of page rank. No reason to start a campaign for a term that is already being dominated by high page rank sites.

For example, if I want the term "porn" and the front page of google has sites getting the term with a pr "0" It is available for the taking. If the front page of google is full of high page ranked sites it will be difficult....

As far as meta tags, if the term is not in the content do not use it in the meta tag.

Keyword meta tag is no longer used by Google.

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Rankings

In regards to page rank, i have to disagree giving how easy it is to manipulate PR.

In regards to giving up on Porn if all the sites have High PR, again, I have to disagree. Black Hat Spammers may take over a cpl of positions for a week or 2, but once flagged, they will be removed. Most of these "short term spot stealer's" have sites less then a year old with 0 Google backlinks.

In regards to your meta tag comment, Google does still spider them and take consideration into your meta vs content and does not weigh in on it as they use to, but remember, Google is not the only search engine.

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ICQ: 610-814
Skype: xratedseo

jesse_adultdatingdollars

Great tips.

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Zuzana Designs

Great thread and thanks for taking the time to write this 2bet.

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18teens

Excellent information. Thanks for sharing.