If Mobile Traffic Is So Great, Why Do Sponsors Pay Less On Mobile PPS?

[Jel]

As per title. Why is a mobile paysite customer worth less to an affiliate than a non-mobile customer? Or is this just another way to nick a few dollars from affiliates?

[klinton]

not so easy to rebill it ?

[wouter112]

Mobile is so hot, because the conversion rate is much higher versus desktop, One major reason for this is; the payment flow. the payment flow is much (user) friendly with mobile.
For mobile you have mobile content billing (MCB) the advantage is that you don't need to give any details or even a credit card isn't needed. Just one click at the confirm button will do the job! Also premium SMS billing is hot nowadays on mobile.

The PPS would be in general lower, because the money that is spend on mobile is lower. Usually are these subscriptions rebilled every week. But if you are not satisfied with the PPS commission you should go for revenue share. In general the revenue will be higher on longterm.

[Jel]

well purely as an example, using Brazzers - CC is needed, rebills etc as per 'normal' surfers (as far as I can tell, though I may be wrong and need correcting).

You send surfer, brazzers auto-detects if that is a mobile user, and you get $25pps as opposed to $30pps.

I'm not seeing the reason for this $5 less per sale, and am curious enough today that I've been bothered enough to ask

[Rebel D]

I thought it was always lower because the cost to bill phones was higher.

[ravo]

Originally Posted by wouter112

But if you are not satisfied with the PPS commission you should go for revenue share. In general the revenue will be higher on longterm.

This makes no sense. If the long term revenue from a mobile customer is higher, than the PPS should be higher as well.

Originally Posted by Rebel D

I thought it was always lower because the cost to bill phones was higher.

That was my assumption as well, especially when billed through the mobile carrier.

[CamTraffic]

Originally Posted by ravo

That was my assumption as well, especially when billed through the mobile carrier.

You can't do that in the US...

[signupdamnit]

Originally Posted by Jel

Or is this just another way to nick a few dollars from affiliates?

I'm thinking this is it. I'll explain. $35 or $30 PPS has been the standard for over 15 years. If they dropped it on normal customers they might get a lot of affiliates getting upset. Enter the mobile explosion somewhere around 2008. By then affiliates were already in decline and now they don't care as much so they give less and they know they can get away with it. With mobile projected to rise it's a clever way to cut out affiliates even more.

It's the same thing for why affiliates don't get money on ccbill programs under revshare for cross sales or why it's okay to collect email addresses and sell other programs without paying the affiliate anything. Or all the other bullshit. It's because they can. As the affiliate model in adult declined it only got worse as the sponsors increasingly decided they could get away with more.

[Jel]

Originally Posted by signupdamnit

I'm thinking this is it. I'll explain. $35 or $30 PPS has been the standard for over 15 years. If they dropped it on normal customers they might get a lot of affiliates getting upset. Enter the mobile explosion somewhere around 2008. By then affiliates were already in decline and now they don't care as much so they give less and they know they can get away with it. With mobile projected to rise it's a clever way to cut out affiliates even more.

It's the same thing for why affiliates don't get money on ccbill programs under revshare for cross sales or why it's okay to collect email addresses and sell other programs without paying the affiliate anything. Or all the other bullshit. It's because they can. As the affiliate model in adult declined it only got worse as the sponsors increasingly decided they could get away with more.

well to be fair, I can see why you don't get cross sells revenue on revshare, and collect email addys, and so on.

What I'm not understanding is why for the same revenue from the surfer, I'm getting $5 less. I wouldn't get 33.5% on revshare for mobile surfers, so why am I getting 16.5% less on a PPS, from 30 > 25?

Unless I'm missing something, of course. Weird though that dating pay extra for mobile joins, and paysites pay less for them

[CourtneyR_FFN]

we don't

[AHarper]

Originally Posted by signupdamnit

I'm thinking this is it. I'll explain. $35 or $30 PPS has been the standard for over 15 years. If they dropped it on normal customers they might get a lot of affiliates getting upset. Enter the mobile explosion somewhere around 2008. By then affiliates were already in decline and now they don't care as much so they give less and they know they can get away with it. With mobile projected to rise it's a clever way to cut out affiliates even more.

It's the same thing for why affiliates don't get money on ccbill programs under revshare for cross sales or why it's okay to collect email addresses and sell other programs without paying the affiliate anything. Or all the other bullshit. It's because they can. As the affiliate model in adult declined it only got worse as the sponsors increasingly decided they could get away with more.

Your explanation makes sense

[arock10]

There is a difference between joining a site on a mobile phone and paying with a credit card and joining via SMS billing

But as people said, lower per sale amount but better conversion ratios

[KillerK]

The reason is very simple.

Nobody complains about the lower pay, so why not make more profit.

[_Richard_]

lower membership prices..

[Due]

Originally Posted by Jel

well purely as an example, using Brazzers - CC is needed, rebills etc as per 'normal' surfers (as far as I can tell, though I may be wrong and need correcting).

You send surfer, brazzers auto-detects if that is a mobile user, and you get $25pps as opposed to $30pps.

I'm not seeing the reason for this $5 less per sale, and am curious enough today that I've been bothered enough to ask

Without knowing their business plan I'd say it's because the screen is smaller so you do not have the same chance to sell extra services, collect e-mails, add popu popups etc.
That's things the affiliate programs usually expect a certain level of revenues from. They are not easy to implement into your mobile strategy.

[wouter112]

[QUOTE=ravo;19940693]This makes no sense. If the long term revenue from a mobile customer is higher, than the PPS should be higher as well.


This do make sense, because at PPS you take as an affiliate no risks at all and it's kind of prepaid basis. Quick win on short time. It's no shame if you promote like this, it's just like this.

[Jel]

Originally Posted by Due

Without knowing their business plan I'd say it's because the screen is smaller so you do not have the same chance to sell extra services, collect e-mails, add popu popups etc.
That's things the affiliate programs usually expect a certain level of revenues from. They are not easy to implement into your mobile strategy.

this makes sense

[stephane76]

Originally Posted by Due

Without knowing their business plan I'd say it's because the screen is smaller so you do not have the same chance to sell extra services, collect e-mails, add popu popups etc.
That's things the affiliate programs usually expect a certain level of revenues from. They are not easy to implement into your mobile strategy.

I think you nailed it right there
No cross sells or up sell via mobile (that I have seen)
We offer the same rev-share % age on both platforms

[Jel]

bump to find out why this is still the case in 2017 with certain programs. Not buying the small real estate one here in 2017, and also curious as to whether programs are classing tablets as 'mobile devices'.

[Bladewire]

Originally Posted by Jel

bump to find out why this is still the case in 2017 with certain programs. Not buying the small real estate one here in 2017, and also curious as to whether programs are classing tablets as 'mobile devices'.

Too late now, it's been 3 years and most affiliates are settled into that price point unfortunately. You think they'll start paying affiliates more?

[Klen]

Originally Posted by Jel

bump to find out why this is still the case in 2017 with certain programs. Not buying the small real estate one here in 2017, and also curious as to whether programs are classing tablets as 'mobile devices'.

I think that is because majority of programs are not "mobile friendly" , meaning their content is not optimized for mobile view hence it's not same experience as on desktop.

[TheSquealer]

generally speaking, conversion ratios are much better, quality a little lower. you still come out ahead. mobile generally pays less for anything.. dating, adult sites etc. People aren't really in "buy mode" when screwing around with their phone. they could be sitting in traffic or killing time somewhere... so they'll be quicker to enter an email for a dating site in the moment - just to browse profiles... but some will forget about it later for example.

regardless of what anyone says, mobile is now the new standard. passing pc in google search etc..

[Barry-xlovecam]

• The customer net spend and lifetime spend is lower on mobile from our end.
• Carrier payment is too costly.
• We prefer normal processing ofc and make that available to mobile users.
• Mobile customers can access their account money on our PC site also -- those customers are profitable.
  
  
• Tablets 'Should' be classified by their screen size -- they will when we finally dump Flash. For now, HLS with sound is only available on our mobile site.
  
  
• I think 10 inch and larger tablets are going to account for more use in the next 5 or 10 years. I see 16" to 42" tablets with bluetooth becoming the new mass use consumer entertainment eventually -- like in less than 10 years.

[Nickatilynx]

Jel , mate,

Quick History Lesson :

90s payouts were low.

I was a whale doing over 200 joins a day so I got special deals.

$45.00 per join from Cybererotica for example. 6 figure prepay each month from Scottpb Serge etc etc.

So...one day ,one of my mentors , Fantasyman , and I were chatting and I ran this idea past him:

"How about you treat my members at netp***.... as one super whale. Collective Bargaining. I will then wrangle them and get them to send you traffic."

Fantasyman went for it.

Every other major program then had to raise their rates to compete with CE.

Didn't go great for the programs actually , lol , but went great for affiliates lol (Fantasyman ripped me a new one in fact LOL )

(no need for all you affils to thank me) ;)

Here's the thing...bottomline...speak to a shot caller and say "If I send you (enter number here) a month can you up the rate?"

All they can say is "No" or "fuck no"...then try their competitors

ok...all of you really should thank me. ;)

[Pornopat]

Originally Posted by Barry-xlovecam

• The customer net spend and lifetime spend is lower on mobile from our end.

Interesting. What kind of percentage difference are you seeing more or less?
Does it justify a difference in payout of 40$ for desktop vs 25$ for mobile signups?

[Barry-xlovecam]

Originally Posted by Pornopat

Interesting. What kind of percentage difference are you seeing more or less?
Does it justify a difference in payout of 40$ for desktop vs 25$ for mobile signups?

I cannot disclose any specific numbers but they are less than half

We are selling pay by the minute or pre paid packages of credits -- for cams on demand. VOD would be similar (I suppose).
A flat rate pay site is another proposition entirely.
Hard to say based on empirical evidence for me.

I think a lower price-point might help. Maybe, a first time introductory deal. If the added volume justifies the price point. There needs to be a 'porn wallet' especially for mobile use. A pre-paid account that is portable site to site -- this would help out a lot IMHO. A OAuth merchant pay page -- ease of access and favorable price point.

You would have to look at your mobile customer churn rate to determine the fair customer acquisition commission to pay out. I don't have those pay site specific numbers ...

This is why to my thinking Tablets are a much better market than phones. Tablet users are spending a lot more money online than mobile phone users in general (on a per user basis) this is what I have seen from what I read in Forester and other industry sources.

People check things out on mobile phones and come back to buy on tablets and PCs a lot. So, I think mobile is a branding and marketing tool as well as a user (subscriber - payor) method.

[Paul Markham]

If you don't like the terms, don't promote them. It really is that simple.

[Paul Markham]

Originally Posted by Nickatilynx

Here's the thing...bottomline...speak to a shot caller and say "If I send you (enter number here) a month can you up the rate?"

All they can say is "No" or "fuck no"...then try their competitors

A company pays out the minimum it can to keep affiliates happy, build a good product and make a profit.

An affiliate promotes the sites with the best ROI.

So if either are unhappy they adapt of die.

[Bladewire]

Originally Posted by Paul Markham

A company pays out the minimum it can to keep affiliates happy, build a good product and make a profit.

An affiliate promotes the sites with the best ROI.

So if either are unhappy they adapt of die.

Did you fail to adapt, or just evolve to something outside adult?

[Pornopat]

Originally Posted by Barry-xlovecam

I cannot disclose any specific numbers but they are less than half

We are selling pay by the minute or pre paid packages of credits -- for cams on demand. VOD would be similar (I suppose).
A flat rate pay site is another proposition entirely.
Hard to say based on empirical evidence for me.

I think a lower price-point might help. Maybe, a first time introductory deal. If the added volume justifies the price point. There needs to be a 'porn wallet' especially for mobile use. A pre-paid account that is portable site to site -- this would help out a lot IMHO. A OAuth merchant pay page -- ease of access and favorable price point.

You would have to look at your mobile customer churn rate to determine the fair customer acquisition commission to pay out. I don't have those pay site specific numbers ...

This is why to my thinking Tablets are a much better market than phones. Tablet users are spending a lot more money online than mobile phone users in general (on a per user basis) this is what I have seen from what I read in Forester and other industry sources.

People check things out on mobile phones and come back to buy on tablets and PCs a lot. So, I think mobile is a branding and marketing tool as well as a user (subscriber - payor) method.

Thanks for the great feedback.

[_Richard_]

Originally Posted by Barry-xlovecam

I cannot disclose any specific numbers but they are less than half

We are selling pay by the minute or pre paid packages of credits -- for cams on demand. VOD would be similar (I suppose).
A flat rate pay site is another proposition entirely.
Hard to say based on empirical evidence for me.

I think a lower price-point might help. Maybe, a first time introductory deal. If the added volume justifies the price point. There needs to be a 'porn wallet' especially for mobile use. A pre-paid account that is portable site to site -- this would help out a lot IMHO. A OAuth merchant pay page -- ease of access and favorable price point.

You would have to look at your mobile customer churn rate to determine the fair customer acquisition commission to pay out. I don't have those pay site specific numbers ...

This is why to my thinking Tablets are a much better market than phones. Tablet users are spending a lot more money online than mobile phone users in general (on a per user basis) this is what I have seen from what I read in Forester and other industry sources.

People check things out on mobile phones and come back to buy on tablets and PCs a lot. So, I think mobile is a branding and marketing tool as well as a user (subscriber - payor) method.